SOURCE: DC Brands International, Inc.

January 31, 2008 08:00 ET

DC Brands Names New CFO

DENVER, CO--(Marketwire - January 31, 2008) - DC Brands International (PINKSHEETS: DCBR) is proud to announce they have hired Martin Bykowsky as the company's new chief financial officer. Bykowsky is a seasoned financial executive with over twenty years of senior financial management experience in key roles at such firms as BASF, Employee Information Services and Hitachi Software-Global Technology. He has significant consumer product experience through his work at Halston-Orlane and Samsonite Corp., where he served as the International Controller. In addition, Bykowsky has financially managed operating companies controlled by hedge funds SAC Capital and Renaissance Technologies. Bykowsky has a BA in Economics from the University of Wisconsin-Madison and has also been awarded MBA-Finance.

DC Brands President and CEO Richard Pearce said, "This is enormous for us. Martin was simply the best of all candidates, and we are immensely proud to have him on our team. He brings years of public company experience and understands how to get things done -- he is a consummate professional. With our new products in full production and the addition of Martin's full-time focus on completing our audit and keeping all records current and up to date, we can now focus on making our sales results translate into our share price. That just is not going to happen without the return of the bid and ask on our stock. Martin will begin full time on Monday, February 4, and he has agreed to an aggressive six-week timetable for completion of the audit. I have complete faith that with his help and guidance we will take this company to levels that were previously unrealistic."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com, www.HardNutrition.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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