SOURCE: DC Brands International, Inc.

January 21, 2008 21:21 ET

DC Brands' New Health Products Roll Off Production Line

DENVER, CO--(Marketwire - January 21, 2008) - Last summer DC Brands International (PINKSHEETS: DCBR) announced its intention to acquire Hard Nutrition, the Denver-based vitamin and supplement company, to develop a groundbreaking new line of products. This beverage line would compete with the likes of Vitamin Water for the health conscious consumer, while delivering more bang for the buck. To accomplish this, DC Brands addressed the fundamental flaw in such products: if you put enough of the vitamins and supplements that your body needs in the water itself, you end up with a product that tastes so bad you cannot drink it. As a result, other companies typically either leave the vitamins in trace element status, or load up the beverage with so much sugar and artificial flavoring it defeats the idea of a healthy beverage. To solve this problem, DC Brands developed and patented its exclusive safety sealed cap delivery system and then traveled to China to get the unique parts manufactured and produced.

This unique cap system takes a very common sense idea and brings it to market for the first time. Said DC Brands President and CEO Richard Pearce, "We started with this idea over two years ago, and it is a great feeling to finally see it roll off the production line. The product had been referred to as Project F and Fahrenheit but will actually be produced under the name Hard Nutrition Functional Water Systems. We know the products Hard Nutrition has developed are far superior to others on the market, thus we took the very best of their line and made them much more convenient for the consumer to understand and use. These products deliver on their promises. With a litany of world-class athletes that swear by them and many years of research, we wanted to find a unique and exciting way to bring them to the masses. By keeping the supplements in their purest and most potent pill form and separated from the beverage in our unique safety seal cap, we were able to create a light, crisp, refreshing beverage that has nothing to hide, because the power and the magic is in the cap."

Jim Randall, VP of Sales, said, "This is the most exciting new product to come into the beverage world in many years. No one has anything like it and my team and I are like kids in a candy store now that we have our actual samples in hand. We have a very aggressive schedule of meetings with prominent retailers and distributors across the country, and I believe it is one of those products that as a retailer you just have to have. The bottom line is these products look different than anything you have seen before; taste better than anything from the competition with less calories and sugar; and, most of all, they work and we back them up with a full refund guarantee. I would tell everyone to keep their eyes on us this year and beyond as we look forward to shaking things up in the beverage world."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at, and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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