SOURCE: DC Brands International, Inc.

January 30, 2008 14:00 ET

DC Brands New Products 7 for 7

DENVER, CO--(Marketwire - January 30, 2008) - DC Brands International (PINKSHEETS: DCBR) is proud to announce the new Hard Nutrition Functional Water Systems beverage line has been met with enormous interest.

Said Jim Randall, VP of Sales, "Last week was a milestone for the company as we received the first seven products of the line including: With Breakfast, With Lunch, With Dinner and At Bed Time as well as the phenomenal new weight-loss product Fat Fighter and the two new energy drink products, Wide Awake and Whacked Energy. All of the products have specifically designed supplements sealed within our proprietary caps and a light, clean, crisp, refreshing beverage as the catalyst. There are seven more products being released this year, and I have no doubt they will be met with the same amazing response."

He continued, "I have been in this industry more than 30 years and took several well known products and turned them into household names. However, I have never seen any product of any type so overwhelmingly received. Last week our sales team split up and hit the road to meet with seven major distributors and retailers to show them our groundbreaking Functional Water Systems for the first time. I am incredibly proud to announce that we received verbal commitments from all seven. All of them want this product, and that's a good indication that we have a home run on our hands.

"I want to congratulate our sales team for their fantastic success and assure all of our shareholders that all efforts are now on converting those verbal commitments into purchase orders. As quickly as the orders are secured and products received by our new partners we will release the names and details. Upon securing these new accounts, they alone will allow us to exceed our goal of 5,000 new accounts by the end of the 2nd quarter -- only we will accomplish it some 90 days ahead of schedule. We are now focusing on ensuring all these accounts receive their products and the necessary material and training they need before pursuing more accounts. We will focus on that for the next two to three weeks and then we open the floodgates."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at, and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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