SOURCE: DC Brands International, Inc.

August 17, 2007 12:22 ET

DC Brands New VP of Sales Having Immediate Impact

DENVER, CO--(Marketwire - August 17, 2007) - On the heels of DC Brands International's (PINKSHEETS: DCBI) Las Vegas shareholder meeting, the company reports that Jim Randall, beverage industry guru and newly signed Vice President of Sales, is already having a major affect. Randall addressed event attendees via a videotaped message that expressed his excitement in joining the DC Brands team.

"The entire company is thrilled to have Jim Randall on board," said DC Brands Executive Vice President Richard Muscarella. "We are learning everything we can from him, as he is the consummate professional with vast experience and contacts. In less than a month, Jim has restructured our sales strategy; added several new beverage industry giants to our team; set meetings with some of the nation's largest rep firms; and secured additional meetings with several major accounts we had been unsuccessful breaking into. There is no doubt his name carries a lot of weight in the beverage industry."

Said Randall, "I am very excited about this venture. The team is fantastic to work with and they have provided me with many weapons to go to market with -- the only missing piece is national distribution and securing those major accounts anyone in this industry needs to reach the next level. Fortunately that's what I have been doing for several decades. If you look at the revenue ramp DC Brands has been on, it shows the company is on the right path. Having a company at this stage already poised to break a $1 million quarter by the end of this month with 30 days to go is phenomenal. I am honored to be able to do my part and help us reach the next level in becoming a major player in the industry. Although these things take time, I believe that we will continue to see an increase in revenue month after month. We look forward to providing the names and the outcomes of our meetings in the weeks and months ahead."

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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