SOURCE: DC Brands International, Inc.

November 12, 2007 12:55 ET

DC Brands Newsletter Out the Door

DENVER, CO--(Marketwire - November 12, 2007) - DC Brands International (PINKSHEETS: DCBR) announces that the latest edition of The Buzz newsletter will begin shipping today.

"This is by far the most informative, exciting and jam-packed update we have ever provided our shareholders," said President and CEO Richard Pearce. "The Buzz covers the positioning of the company and each of our products in the marketplace, marketing initiatives, new major accounts, new hires, the state of the audit/15-c-2-11 filing, but most importantly it includes an actual sample of the much anticipated Project F products we have been so excited about. In this package, each shareholder will receive one bottle of our new Breakfast Formula. This is only one of the original 12 formulas that will hit shelves early next year until we expand the line to 20 separate products by the end of 2008. Our Project F product will revolutionize the beverage and nutrition market, and we are not only the first to market, but we have also filed all the necessary IP work to protect ourselves in the future.

"We felt it was important to get this package in the hands of our shareholders before the holiday season as we want everyone to fully understand why we are so bullish about 2008 and beyond. The package will no doubt be impressive, but it is important to understand that the label is a prototype and the all-new, patent pending cap is separate from the beverage itself. This is due to technical tweaks in the production process that are well explained in the materials our shareholders will be receiving. I assure all shareholders that these are minor adjustments that will all be corrected by the beginning of next month when initial production will begin. That said, I fully trust everyone that receives a package will all have the same reaction as everyone else who has seen the products -- WOW!

"All shareholders will also receive a full product brochure on Hard Nutrition, and we hope its breadth will demonstrate how important that acquisition was. It is Hard Nutrition's knowledge and extensive product line that we have utilized to create Project F.

"Finally, our sales team will begin showing the samples to buyers this week. As we announced previously, the three buyers we showed mock ups and drawings to a few weeks ago all wanted the product as soon as possible. Thus, we expect great response from them seeing actual working samples."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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