SOURCE: DC Brands International, Inc.

September 07, 2007 15:08 ET

DC Brands Partners With Drive Thru Advertising

DENVER, CO--(Marketwire - September 7, 2007) - DC Brands International (PINKSHEETS: DCBI) is pleased to announce the company has formed a strategic partnership with Minneapolis-based Drive Thru Advertising (Drive Thru). As part of their agreement, Drive Thru will be charged with strategic brand management for all brands within the DC Brands family. Their efforts will include spearheading all marketing, advertising and promotions, and working closely with PR Director Aubrey Cornelius to maximize exposure for all brands.

"With less than 10 days advanced notice, Drive Thru blew us away with their presentation at the shareholder meeting in Las Vegas," said DC Brands President and CEO, Richard Pearce. "If they can put together work of that quality on such a tight timeline, we know they'll continue to produce creative, strategic initiatives that have the maximum impact for our brands. With so many developments and promotions in the works, we're excited to sign on with Drive Thru and know the partnership will be in place for the long term."

"We've gotten to know the DC folks quite well in the past couple months, and the more time we spend together, the more excited we get about the amazing opportunities ahead of us. We're thrilled to be working with such a talented, energetic group of people," added Drive Thru Vice President, Rick Dow.

Click on the below links to access the clips Drive Thru put together for Turn Left and Dickens Cider.

Turn Left: http://www.youtube.com/watch?v=lgyum-Zbcl4

Dickens Cider: youtube.com/watch?v=KH7WlLjKW5w

ABOUT DRIVE THRU, INC.

Drive Thru, Inc. is a full-service advertising agency with media, interactive, research, production, post and VFX capabilities in-house. Clients include Arctic Cat, BMW, Culver's, Wal-Mart, Toro, Harley-Davidson, Porsche and General Mills.

ABOUT DC BRANDS INTERNATIONAL

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBI), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition. For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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