SOURCE: DC Brands International, Inc.

December 19, 2008 14:50 ET

DC Brands: Potential Private Label Proposal Could Be in Works

DENVER, CO--(Marketwire - December 19, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) announced that they have received contact from a major player in the beverage industry interested in private labeling the company's patented cap system and vitamins. The contact stems from the NACS Show from last October where virtually everyone who is anyone came by the H.A.R.D. Nutrition booth and marveled at the concept and packaging. This is contact was completely out of the blue and at this point very preliminary. However, there is a definite interest level there and the sheer potential is very exciting to say the least.

It is believed that this group sees our cap system and vitamins as potentially helping them in several ways. It could solve a current and growing PR problem with respect their current product lines not working as well as they could/should or are claimed to. It could also expand their current product offerings and allow them to enter into entirely new markets currently not thought of for such a company, such as actual healthy products, weight loss, true athletic performance and even hangover relief.

After all, many of their current products are mixed on premise with things like Jack Daniels, Rum, etc. Yet, they realize no income from the "next day" effect. Imagine major fast food chains in the future selling one of our Fat Fighters "under whatever name they should choose" and a salad as a healthy alternative for soccer moms when the kids are screaming for their kid's meal.

This is not the only company in the soft drink industry with that same problem. The entire functional beverage industry suffers from the fact that, despite unlimited marketing budgets, you simply cannot get enough of what you need in a beverage to make it work without making it taste terrible. DC Brands just so happen to have the patent on what seems like the most logical solution to solving those problems. So it makes sense that they are getting some attention from major players.

The company's President and CEO Richard Pearce said, "The contact alone is exciting, humbling and at the same time validates what we have been doing here and the potential for the opportunity is staggering but a long way from a deal. It leaves us with no choice but to contemplate if our technology, intellectual property and unique products are not possibly worth even more on someone else's bottle that it would be blazing those trails ourselves. It is complicated though as we believe we are extremely close to a very lucrative launch with one of the country's largest volume retailers sometime in the first quarter of 2009."

Pearce continues, "At this point, we have agreed to talk again after the holidays and get a better idea of their intentions. Should that conversation be successful and interesting enough to both parties, I am sure we would need to exchange non-disclosure agreements and then proceed with a face to face meeting either here in Denver or at their headquarters. Like anything else, it could sound really good when you say it fast, but the devil is in the details. Our concerns would be first that we can make good money doing it and second that the efficacy of the products remains strong and potent so that they actually work like they do now. It certainly is the type of thing that reinvigorates you just at the prospect of such a hypothetical agreement as the potential is global."

"Right now, however, we are going to keep our nose to the grind stone and focus on the task at hand. Either way, we are looking forward to a great 2009 and want to wish all of our shareholders and their families a very Merry Christmas, Happy Holidays and a very prosperous new year."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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