SOURCE: DC Brands International, Inc.

February 22, 2008 12:54 ET

DC Brands Preparing Largest Shareholder Update

DENVER, CO--(Marketwire - February 22, 2008) - DC Brands International (PINKSHEETS: DCBR) announced they have begun preparing what will be the largest, most in-depth shareholder update in its history. The company currently provides periodic updates in the form of what they now call The Buzz newsletter.

DC Brands President and CEO Richard Pearce said, "We like to try and keep our shareholders up to date with the direction of the company; what we are doing behind the scenes; and why they should be excited, as well as informing them of any setbacks or problems. For the last year we have worked very hard to restructure the company, acquire HARD Nutrition, formulate our new line of products and refocus on completing the audit. Just a few weeks ago we made an announcement that the goal of completing the audit was now well in sight and we accredited that to the hiring of our new CFO Martin Bykowsky. Several new additions to our staff have been added and some key members have moved into new roles. All of this will be explained in detail in each team member's bio. Most importantly, we will be providing actual samples of the Hard Nutrition Functional Water Systems so that our shareholders can personally experience the beverage themselves. We want you to be able to understand why many of the distributors and buyers we meet with are saying yes to this trend setting new health product.

"However, what will set this issue apart is we are going to provide actual projections of what we believe will happen in the next 24 months. I will be the first to say these are just projections -- there are no guarantees in this world, however they are not by any means simply picked out of thin air. These projections are what the spreadsheets tell you when you meet with the buyers, multiply their number of stores by their projected turns per product and I will tell you they are quite staggering. I cannot stress enough how important getting your hands on this update will be if you are a current shareholder or follow us and are considering becoming one.

"DC Brands plans to have their audit completed shortly. They will file their 15-c-2-11 and regain bid and ask status very shortly after that. They have a one of a kind, phenomenal new line of products that will begin to set sales records in the second and third quarters and beyond. Finally, the team we have assembled is the necessary core to make this all happen.

"With thousands of shareholders the company frequently experiences a problem with getting updates to those who have recently sold all of their stock but still want the update, those who checked off the do not contact box on their sheets, people who have moved with no forwarding address and many who just bought stock but just are not on the most recent list as of the print date we use for the mailings. These are always Herculean efforts and take a full 2-3 weeks to complete. We plan to drop all of the kits the week of the March 17th so this release is intended to give anyone who wants to be sure to be included to submit their request for a kit no later than March 14th. To ensure you receive your kit, please send an email to and include full name, address, zip code and valid phone number as all packages will be delivered by UPS. Please note, DC Brands cannot send packages outside of the United States and to P.O. Boxes."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at, and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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