SOURCE: DC Brands International, Inc.

January 29, 2008 14:00 ET

DC Brands Preps for Daytona Kick Off

DENVER, CO--(Marketwire - January 29, 2008) - The countdown to the 50th running of the Daytona 500 and DC Brands International's (PINKSHEETS: DCBR) Corvette Giveaway has officially begun. DC Brands is bringing 100 contest winners and VIPs from the region's top retailers to the landmark race held Sunday, February 17 in Daytona Beach, Florida. Following the event, the company will hold an after party at the Cruisin' Café, where the staff will be fully-outfitted in Turn Left gear and one lucky person will win the 2007 Turn Left Corvette.

While this promotion has been tremendously successful in raising Turn Left's profile among car enthusiasts and race fans, it has also created a key entrée to several large retailers.

Said Richard Pearce, DC Brands President and CEO, "Companies such as Albertsons, Walgreens, Kum & Go and others appreciate working with Turn Left because DC Brands will put the necessary resources in play to execute creative, noteworthy promotions and campaigns that reach our demographic, often leading to increased sales. This Daytona 500 Corvette Giveaway is the perfect example. The upcoming event has given Turn Left the credibility to approach these retailers with a full arsenal of marketing tools that have proven mutually beneficial. The Corvette has paid for itself tenfold through the various promotions and events we enact to help our retailers and distributors while simultaneously improving Turn Left's visibility and branding. This is a great opportunity to not only kick off NASCAR season at the Superbowl of car racing, but a great way to kick off the sales season for Turn Left and our other brands as well."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at, and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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