SOURCE: DC Brands International, Inc.

June 27, 2008 16:05 ET

DC Brands Releases Update

DENVER, CO--(Marketwire - June 27, 2008) - In recent weeks, DC Brands International, Inc. (PINKSHEETS: DCBR) announced expectations for the initial HARD Nutrition Functional Water Systems rollout to distributors. Due to company policy, no specific names were to be released prior to contracts being signed and products being received in distributor's warehouses. Nevertheless, the company feels it owes their shareholders a status update with respect to the rollout. Again, specifics are difficult; however, it suffices to say that over the last two weeks the beverage industry and financial community were rocked by the news of a proposed buyout that would have been one of the largest cash transactions in corporate history.

The company's CEO, Richard Pearce, said, "This was an extremely frustrating but by no means a devastating event. In essence, we were asked to just 'hold on.' These events did impact our projected rollout, but it would appear, after a few weeks, that things seem to have been getting back on track.

"There was no possible way anyone could see this one coming out of left field, but it did. Not knowing if things would get back on track, our sales team continued working with and had high level meetings with the another industry leader, which looks extremely promising."

Pearce continues, "I sincerely apologize for the vague nature of this press release, but ask that all shareholders understand we are not able to name specifics at this time. I will tell you that as of today, it appears all of this frustration may well prove to have been a blessing in disguise. Although over the past 2-3 weeks, we have felt like we were asked to hurry up and wait, we are now reminded that good things come to those who wait. I can only tell you that despite the frustration and setbacks, these new products are everything we have claimed them to be and that is being recognized by more than one of the dominant forces in the beverage industry. The week of the 4th of July is an extremely hectic time for any of these companies but we have been assured of fast progress immediately thereafter. We will provide additional updates as they are received."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of HARD Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new HARD Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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