SOURCE: DC Brands International, Inc.

November 15, 2007 11:00 ET

DC Brands Reports Strong Sales in Australia

DENVER, CO--(Marketwire - November 15, 2007) - DC Brands International (PINKSHEETS: DCBR) reports that its new distributor in St. Auburn, Australia is making phenomenal progress in his first few weeks with the Dickens Energy Cider product.

"I spoke with Ken Barsley, the owner of our distributor in Australia, frequently, and his enthusiasm is infectious," said Richard Pearce, President & CEO of DC Brands. "He is extremely happy with the reception of the Dickens Cider and has proposed doing a promotional tour down there this April/May similar to what we did in China. If sales continue to grow steadily, as Ken believes they will, we will be there to support them 100 percent. Ken is working on a huge booth at a trade show this weekend that targets hundreds of bars and night clubs, so we sent him point of sales merchandise to help ensure his success and our exposure. It appears that as in China, the Devil Girl on the Dickens Cider can is an immediate hit, and we look forward to a very long and mutually rewarding partnership with Ken and his team."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information