SOURCE: DC Brands International, Inc.

May 21, 2007 19:00 ET

DC Brands Retains Chicago-Based Sic Sales & Marketing to Increase Multi-Channel Distribution

DENVER, CO -- (MARKET WIRE) -- May 21, 2007 -- DC Brands International (PINKSHEETS: DCBI) has signed on with Sic Sales & Marketing (Sic), a Chicago-based firm that specializes in bringing sales reps and manufacturers together to create unique distribution opportunities. Sic is a newly formed business co-founded by Ric Lewis and Shane Vance, who previously worked together in a similar enterprise. Lewis and Vance have an impressive track record of success and have worked with such notable companies as Best Buy, Wal-Mart, CompUSA, GameStop and Fry's Electronics among many others. Both have backgrounds in logistics, sales, operations and marketing, making them an ideal fit for DC Brands growth strategy.

"We're very excited to bring DC Brands on and know the beverages will be immensely popular products for us," said Lewis. "We already have meetings planned for as early as next week and hope to meet with at least 20 customers in the next six weeks."

Through Sic's services, Dickens Energy Cider and Turn Left Energy Drink will be approaching a selection of major retailers; etailers including Newegg, Woot!, Tiger Direct and Zip Zoom Fly; distributors throughout Dallas and the Midwest; and convenience store chains through bundling, cross promotions and other unique marketing tactics. Sic's current client roster includes software products, hardware and computer peripherals.

"The passion and excitement Richard Pearce has for his company and brands is truly palpable and made us equally as excited. We know the customer base inside and out and are prepared to educate our contacts about why they want to partner with DC Brands and the value they'll gain by it. We're able to speak with the edgy customers as well as the larger, more conservative brick and mortar retailers because DC Brands offers two different yet equally compelling brands," said Vance.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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