SOURCE: DC Brands International, Inc.

November 11, 2008 16:44 ET

DC Brands: Sales Team Gets a Major Upgrade

DENVER, CO--(Marketwire - November 11, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is extremely proud to announce that they have added Mr. Brian Heffernan to their sales team to lead the company's retail efforts. Mr. Heffernan has a long and successful career in the beverage industry; most notably with Red Bull, which is what attracted the company to him. He is very familiar with the challenges of bringing a new concept to the retail channel. He also has recent or current relationships with major retailers from the grocery and convenience store industry to the big box and drug store chains; as well as military relationships and many more.

Mr. Heffernan is currently working the huge amount of leads the company gathered from last month's two major tradeshows and filling out the paperwork with all interested parties. He will be working hand in hand with Ashley Coors, who has done a great job in setting up the necessary distribution. Presently, the company needs to finalize the second half of the equation, which is the retail channel. Mr. Heffernan will be taking over for Jim Randall, who was asked to resign. Mr. Heffernan will be meeting with retailers all week and presenting the company's advertising campaign and rollout strategy.

The company's President/CEO, Richard Pearce, said, "I know what we have here in these products. I have no time for excuses and prolonged strategies. We have all the tools we need and a great line of 'one of a kind' trend setting products. I am trying to set a tone throughout the company that the painful transition and protracted R&D phase is over and now goals and objectives must be met by everyone. I hold myself accountable and must therefore hold everyone around me accountable to reach our goals. We are on a mission to earn back the trust and credibility of all of our shareholders by making tough decisions and aggressive moves for the betterment of the company. None should read into words but rather look closely at the results in the weeks and months ahead."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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