SOURCE: DC Brands International, Inc.

December 04, 2007 08:00 ET

DC Brands Sales Team Reports Success in Phoenix

DENVER, CO--(Marketwire - December 4, 2007) - Last week DC Brands International (PINKSHEETS: DCBR) announced that Paddy Sheya was headed to Phoenix to meet with two companies about the Turn Left Energy Drink line for next year. Today Sheya reports both meetings went extremely well, and he is filling out the new product forms this week. Once Turn Left hits store shelves, the company names will be released and locations added to the Turn Left website.

Sheya said, "Both meetings went very well, and I believe both buyers recognized the uniqueness of our brand. The energy drink market is huge, but they liked the promotions we are running, including the Off to the Races ticket giveaways and Corvette giveaway following the Daytona 500 in 2008. I let the buyers in on the car we have on order for the 2008 season, to be given away at Daytona 2009, and they like the idea of having their brand associated with such a dynamic promotion. I have every confidence we will be adding both of these accounts to our portfolio of retail partners shortly after the first of the year, which will mean further expansion into both the grocery and the C-Store markets."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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