SOURCE: DC Brands International, Inc.

March 18, 2008 12:10 ET

DC Brands Sales Team Sets Meeting With K-Mart

DENVER, CO--(Marketwire - March 18, 2008) - Today DC Brands International, Inc. (PINKSHEETS: DCBR) is proud to announce they have set an appointment with the western states buyer for K-Mart. The company's Division Manager Paddy Sheya said, "The management at K-Mart has really been making a turnaround. There are some fantastic people there and from my conversations, seem to place a lot of focus on the enormous NASCAR fan base. We are discussing a promotion that would allow one of our case stackers to be placed in every division store and an aggressive promotional package to help ensure pull through. These types of programs tend to take a little time. However, I feel very good about our chances. I will be sure to let everyone know how things turn out after the meeting."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at www.TurnLeftEnergy.com and DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information