SOURCE: DC Brands International, Inc.

July 17, 2007 18:00 ET

DC Brands Signs Beverage Industry Guru to Board of Directors

DENVER, CO--(Marketwire - July 17, 2007) - DC Brands International (PINKSHEETS: DCBI) is pleased to announce a key addition to its team. Jim Randall, an experienced beverage industry executive, has joined DC Brands in an advisory role. Randall will be working with the company to add meaningful distribution and extend the brand in all classes of trade, including grocery, convenience stores and food service.

"What truly attracted me to DC Brands is President and CEO Richard Pearce," said Randall. "He has that dynamic personality that's required to take a very competitive category and come up with a top package."

Randall will be very involved in the development of Turn Left as well as future products. Throughout his career, he has worked with an impressive roster of beverage companies that includes Pepsi, Nantucket Nectars, Glaceau and Izze among many others.

"From a taste standpoint, I've found that Turn Left offers a crisp, drinkable product that's refreshing and provides a definite element of energy. If you put Turn Left on a shelf with other competitive products, your eye will go to Turn Left because of the color and how it stands out. Turn Left gives the category a face lift, and I look forward to being part of the team to take DC Brands to the next level."

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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