SOURCE: DC Brands International, Inc.

September 15, 2008 07:05 ET

DC Brands: The Magic Is in the Cap

DENVER, CO--(Marketwire - September 15, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is proud to announce that they have reached an agreement with world renowned professional magician, Mickey Silver, to perform at both of their major upcoming tradeshows. He will be performing on the 26th and 27th of this month in Las Vegas for the world's largest bodybuilding show, Mr. Olympia, to be held at the Las Vegas Convention Center and the NACS tradeshow, which is the world's largest convenience store tradeshow to be held in Chicago at the McCormick Center on October 5th-7th.

The company's VP of Sales, Jim Randall said, "When we are out talking to accounts, we are constantly telling them that the major difference in our products is what's in the cap. A phrase we often use is 'The Magic is in the Cap.' The theme is perfect and I can absolutely assure you that Mickey Silver will help us to steal the show by drawing enormous crowds. That's what tradeshows are all about. You have a very large concentration of targeted customers and hundreds of other booths all desperately trying to get their attention."

"Mickey was in our offices yesterday and astonished our entire staff with is unbelievable magic. The best part is that he is working up an entire new set of tricks and an act based solely around our products. This includes making coins or cards appear inside our sealed bottles to pushing a pencil though the bottle or labels without spilling a drop or leaving a hole. He also has tricks with the wristbands and dozens more. Mickey will get the crowed to our booth where our staff can go to work on educating the masses about our amazing products."

Randall went on to say, "What he does cannot be explained in writing because it cannot even be believed when you see it with your own eyes just inches away from the man. In addition, he is working up several very special acts to do private 'one on one' routines with select buyers we are setting appointments with. It is his job to make us stand out from the crowds and grab people's attention. It is our job to convert that attention into hard business. I am very confident we are all going to perform wonderfully at our tasks. Around here, we have said for months that October will mark our breakout month. A lot of time, energy, planning and resources have gone into the next 4-6 weeks and I cannot wait to report the results. I believe they will be very pleasantly received by all of our shareholders."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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