SOURCE: DC Brands International, Inc.

October 13, 2008 07:05 ET

DC Brands to Begin Colorado Ad Campaign

DENVER, CO--(Marketwire - October 13, 2008) - Today, DC Brands International, Inc. (PINKSHEETS: DCBR) is extremely proud to announce that this December, they will begin a 13-week product launch campaign the will include 26 full-color, full-page advertisements in both the Denver Post and the Rocky Mountain News. "Where's Their Vitamins?" is the theme of the campaign and a draft copy is available for review on their website at www.HardNutrition.com in the media section.

Currently the company's sales team is meeting with committed retailers in both the convenience and grocery business as well as health and supplement chains whose names will be included in the ads upon delivery of initial inventories. This represents upwards of a $200,000 buy that is intended to launch their brands right here in their backyard. Due to the great work of Ashley Coors, the company's National Director of Distributor Sales, in solidifying distribution with participating Coors distributors throughout the state, the company now has enough interested retailers to justify a launch. These ads will run every week in both newspapers throughout all of December, January and February and should have a very substantial impact on sales.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing the company's first products, Dickens Energy Cider then eventually Turn Left Energy Drink. In 2007, DC Brands purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at www.HardNutrition.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information