SOURCE: DC Brands International, Inc.

August 10, 2007 09:00 ET

DC Brands to Give Away Custom Harley-Davidson Motorcycle at Sturgis 2008

DENVER, CO--(Marketwire - August 10, 2007) - DC Brands International (PINKSHEETS: DCBI) has announced plans to give away a brand new Harley-Davidson motorcycle at next year's Sturgis Motorcycle Rally. Recently unveiled at the shareholder meeting in Las Vegas, the Dyna Street Bob motorcycle is fully customized with a Dickens Cider theme and features the Dickens Cider girl on the gas tank, a Dickens Cider can as the air breather and the seatback is modeled after the Dickens Cider girl's pitchfork. With a black background and decorative flames among other personalized details, the motorcycle fully embodies the essence of the brand.

"DC Brands' Corvette giveaway has been so tremendously popular that we wanted to capitalize on the momentum and offer a unique giveaway item made specifically for the Dickens Cider line," said President and CEO Richard Pearce. "The quality and detail of the motorcycle will blow people away, and with Heidi Cortez as the new spokesperson, we know the next year will be huge for Dickens Cider."

DC Brands will be taking the new motorcycle to several Easyrider Bike Show Tour stops around the country, where it will be center stage along with giveaways of Dickens Cider product and other items. The motorcycle will be given away to one lucky winner during the 68th Annual Sturgis Rally, held August 4-10, 2008 in South Dakota. Details on how to win the motorcycle will be available soon.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information