SOURCE: DC Brands International, Inc.

February 27, 2008 09:39 ET

DC Brands to Redo Corvette Drawing

DENVER, CO--(Marketwire - February 27, 2008) - Today DC Brands International, Inc. (PINKSHEETS: DCBR) announced that they have an insurmountable problem with the results of the drawing held for the Corvette giveaway. The company claims that they were very clear about the fact that the individuals who won tickets to the race could give them to anyone they wanted, however, only the names officially drawn could qualify to win the Corvette. These rules were and are posted on our website and were explained to each participant. When the time came to pull the winners name, only 14 of the 20 finalists appeared for whatever reason.

When the drawing began, one of the names called was Mr. Peter Lepetsos, who was a final participant and thereby eligible for the drawing. However, when his name was called, another gentleman by the name of Drew Eiss came to the stage. Not once but three times this was done and each time Mr. Eiss came to the stage when Mr. Lepetsos name was called. The company did not learn of the problem until well after the drawing was over.

After discussing this situation with their legal counsel, the company has been assured that they would rightfully open themselves to lawsuits from the dozens of others who inquired about the ability to have someone else attend the race in their place in order to win the Corvette. However, the company pointed them to the rules posted on the website that clearly say you must be present to win.

The bottom line is that Mr. Eiss had every right to enjoy his trip and stay and the great experience of the Daytona 500, but was not eligible as a "stand in" for a rightful participant in the drawing. The company has diligently went over the issue with the hosts and those present at the event and, based on the advice of their legal counsel, have no choice but to invalidate the fraudulent drawing and schedule a new redrawing in the near future. To absolutely ensure fairness, the company will see to that all previous finalists are automatically eligible for this new drawing and new date for the drawing will be announced once an appropriate event can be scheduled.

The company's CEO, Richard Pearce, said, "This is frustrating for us. We went to an enormous amount of time, trouble and expense to make this a fun and a legitimate event for everyone involved. But rules are established for a reason and giving away something on the magnitude of a new car brings an additional level of scrutiny. At the end of the day, the person that was at the race and won the car never had his name appear on the list of finalists. He made that clear when we called the other gentlemen's name. He would have been told he was not eligible."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: DCBR), specializes in and manufactures unique energy drink brands. Established in 1998, DC Brands went public in 2005, and the company's first product, Dickens Energy Cider, launched in 2002 after a lengthy process in developing its distinctive flavor and packaging. Following the success of Dickens Energy Cider, the company chose to expand its product line with a beverage that filled the substantial NASCAR niche. With more than 75 million loyal fans, the NASCAR demographic presented an attractive opportunity to become one of the few racecar-themed energy drinks in the marketplace. Following much due diligence, research and testing, Turn Left Energy Drink recently came to fruition.

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

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