SOURCE: Digital East

Digital East

September 20, 2011 10:41 ET

DC Sets the Stage for Over 90 Speakers at Digital East 2011 Conference

Leading Internet Brands to Present Online Best Practices and Strategies

WASHINGTON, DC--(Marketwire - Sep 20, 2011) - Over 90 thought leaders and innovators from brands such as Google, Microsoft, CNN, YouTube, Yahoo!, Cisco, AdAge, Huffington Post, LivingSocial, Gowalla and Yelp! are set to share their insight on a variety of digital marketing and business strategies, September 28-29th, 2011 just outside Washington, DC at this year's Digital East 2011 conference.

The conference will play host to hundreds of interactive marketers, senior Internet executives, online strategists, web entrepreneurs, bloggers, designers, usability experts and other new media professionals.

Expert presenters will provide detailed strategy and best practice insight on topic areas such as social media, mobile marketing and app strategy, search marketing and advertising, usability and design, ecommerce, Facebook and Twitter marketing, web and social media analytics, email marketing, social gaming commerce, cloud computing and online video among others.

A sampling of some the individual presentation topics include:

  • Social Strategy: Using Tools to Extract Social Media Gold
  • Mobile & Location Marketing
  • Internet Strategies for Creating New Growth Opportunities
  • Ten Truths About New Media Right Now
  • Mining Deep Social Media Strategy From Facebook & Twitter Data
  • Data-Driven: Using Data to Uncover Social Media Marketing Insights
  • Best Practices in Email Marketing
  • B2B Trends in Mobile and Online Video
  • Online Advertising Best Practices
  • Web & Mobile Analytics
  • Best Practices for Creating Mobile Experiences That Engage Consumers
  • Extending Your Google Ad Visibility with Google Ad Extensions
  • Is Brand Advertising on the Internet Doomed?
  • Maximizing Earned Media through Social Engagement
  • Engaging Online Audiences Effectively
  • Digital Marketing - What's Next?
  • Interactive Advertising
  • The Latest Facebook and Twitter Marketing Best Practices
  • Getting More Views on Your YouTube Videos
  • Fully Integrating Digital Promotions (PPC, Social, Display and Email)
  • Social Media Opportunities and Challenges for Associations
  • Cloud Computing Strategies
  • Integrating Offline and Online Marketing Efforts
  • Empowering Consumers Around the World
  • How to Use Social Games to Achieve Your Brand Marketing Objectives
  • Beyond Attribution: Media Mix Modeling for PPC Search & Display
  • Retargeting Your Paid Search Visitors: Get the Most Out of Each Click
  • Social Commerce & Gaming
  • App Usability
  • What is Big Data?
  • The Future in Synchronous Games
  • Usability & Design Best Practices
  • The Top Seven Metrics Reports for Your Organization
  • Social Measurement for the People, Places, and Content Your Brand Doesn't Control
  • App Search & Discovery
  • Advanced SEO
  • Re-Thinking Mobile: Why Smartphone Efforts Should Focus on Low-Income Audiences
  • Online Video Strategies
  • Advertising Analytics: Social Media, RealTime Web, Tablets and Smartphones
  • Web Analytics Quick hits - Favorite Tips & Tricks
  • Using Social Games to Achieve Your Brand Marketing Objectives
  • Paid Search Strategies
  • Interactive Video
  • Email Marketing Strategies
  • Monetizing Social: Defining Sustainable Models for the Maturing Social Web
  • Usability Lessons Learned
  • Social Media Trends: What's Next?
  • Transforming Business with Online Video Communications
  • Internet Entrepreneurship
  • Getting the most out of Testing
  • Embracing Universal Search
  • Demo Showcase: Ten Up and Coming New Internet Startups Tell Their Stories
  • The Future of Media

In addition to the expert content presented during the main sessions, the anticipated sold out event will also feature hours of networking and preconference workshops that allow attendees additional opportunities to get even more in-depth in areas such as social media best practices, search marketing and analytics.

For the latest information on the Digital East 2011 conference visit www.digitaleast.com.

About Digital East
The second annual Digital East will feature dozens of Internet thought leader and industry insider speakers, multi-track actionable presentations, hours of networking opportunities and a demo showcase highlighting some of the most promising up and coming Digital startups. Digital East 2011 takes place September 28-29th just outside Washington, DC in Tysons Corner, Virginia. www.digitaleast.com