SOURCE: DDB Worldwide; Tribal Worldwide

DDB Worldwide; Tribal Worldwide

May 01, 2013 12:52 ET

DDB Worldwide and Tribal Worldwide Win Most Awarded Agency Group at The Webby Awards

Network Offices Earned 12 Awards Including Tribal Worldwide's "Agency of the Year" Honor

NEW YORK, NY--(Marketwired - May 1, 2013) -  The Webby Awards ( announced today that DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division have garnered 12 award wins, with Tribal taking home "Agency of the Year." This marks the second consecutive year that DDB and Tribal have been recognized as the most awarded agency group by The Webbys. The 17th Annual Webby Awards will be held May 21, 2013, in New York.

"The Webby Awards is famously synonymous with innovation on the Internet, which is something that we also pride ourselves on at Tribal," said Paul Gunning, Chief Executive Officer of Tribal Worldwide. "Being recognized as 'Agency of the Year' speaks to idea-centric work we strive to deliver our clients every day, and we are thrilled to share this honor with each of them."

McDonald's Canada's "Our Food. Your Questions." digital platform by Tribal Toronto won Webby Awards for Best Food & Beverage Interactive Advertising & Media; Best Integrated Campaigns Interactive Advertising & Media; and Webby and People's Voice Awards for Best Customer Service Social categories.

In the "Social" category, Tribal Toronto's Our Food. Your Questions. campaign for McDonald's won in "Customer Service" and "People's Voice," as well as DDB New York's Hashtag Killer campaign in "Public Service & Activism."

Additional winners in multiple categories include: Rapp Tribal New Zealand's Demand Equal Pay, DDB Tribal Group Germany's Steinway & Sons Piano for Peace, DDB & Tribal Amsterdam's KLM Be My Guest, and DDB Tribal Group Germany's Deutsche Telecom Move On.

Amir Kassaei, Chief Creative Officer of DDB Worldwide, commented, "It's a great honor for us to be the most awarded agency group for the second year in a row with even more offices contributing to the wins. The Webbys are truly one of the most important recognitions that you can receive when it comes to state-of-the-art communication solutions."

Hailed as the "Internet's Highest Honor" by The New York Times, this year's Webby Awards received more than 11,000 entries from over 65 countries globally. Of these, only seven percent -- five in each category -- were even recognized as nominees.

About Tribal Worldwide
Tribal Worldwide (, a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the network's Canadian offices were honored with Strategy magazine's 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asia's Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek's Interactive Agency of the Year. In addition to winning top honors at the Clio Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009.

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

About DDB
DDB Worldwide ( is one of the world's largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency's clients include Volkswagen, Reebok, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit

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