SOURCE: DDD Group plc

January 08, 2007 11:00 ET

DDD and Arisawa 3D TV Solution to Be Demonstrated on Olevia LCD HDTV at CES 2007

LAS VEGAS, NV -- (MARKET WIRE) -- January 8, 2007 -- Consumer Electronics Show -- DDD Group plc (LSE: DDD), the 3D software and content company, today announces that Syntax-Brillian Corporation (NASDAQ: BRLC), a manufacturer and marketer of LCD and LCoS™ HDTVs and digital entertainment products, is demonstrating 3D technology on an Olevia 5 Series LCD TV at the 2007 Consumer Electronics Show.

From January 8th to January 11th, pre-invited visitors to Syntax-Brillian's sales suite will be able to view a full range of consumer entertainment experiences from video games to movies presented in digital cinema quality 3D on a specially modified 32" Olevia 532H LCD HDTV.

The 3D Olevia 532H is equipped with Arisawa Manufacturing Company's Xpol™ 3D optical material that enables both normal 2D and stereoscopic 3D content to be displayed on the screen, depending on the consumer's preference. The 3D Olevia 532H is also powered by DDD's TriDef® Vision+™ that converts any existing 2D broadcast or DVD content to 3D in real time.

The Olevia 532H features the latest in video-processing technology and the finest state-of-the-art components yielding exceptional video and audio quality for an unparalleled high-definition cinematic experience at an affordable price. The Olevia 5 Series LCD HDTVs support up to 1080i resolution and also function as superior PC compatible computer monitors featuring up to 1360 x 768 resolution. When combined with Arisawa's Xpol solution, the 532H offers a 178-degree viewing angle in both 2D and 3D with vivid colors and crisp on-screen images that can be comfortably viewed from almost any location.

"The alliance with Syntax-Brillian now allows us to demonstrate a state-of-the-art 3D TV experience to key distributors and retailers in North America," said Chris Yewdall, Chief Executive of DDD. "The 3D Olevia 532H delivers the best 3D TV viewing experience we have yet seen."

"We were very impressed when we first saw the 3D TV system," said Sam Miller, Chief Product Officer for Syntax-Brillian. "3D represents the next step in enhancing the visual experience for our customers. We are excited to see the reaction to the opportunity to bring digital cinema quality 3D to the home on our range of best-in-class HDTVs."

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (LSE: DDD).


--  A new category of flat screen LCD and plasma displays are being
    developed and marketed by major consumer electronics companies that provide
    stereoscopic 3D images without the need for the viewer to wear glasses.
    Stereoscopic 3D images appear to have natural in and off-screen depth.  3D
    displays have already been included in mobile phones in Japan and in
    desktop PC displays and notebook computers in North America and Japan.
--  DDD's solutions provide an important bridge between conventional two-
    dimensional (2D) software applications and content and the new 3D displays.
    Normal 2D pictures, video and computer graphics images are manipulated by
    DDD's patented software enabling them to be displayed on 3D displays
    without requiring the content to be created specially for a 3D display.
    DDD's solutions also enable automatic conversion of virtually any media
    from 2D to 3D without any pre-processing of the 2D image.
--  DDD licenses these software applications, marketed under the TriDef®
    and DDD Mobile(TM) brand names, to consumer electronics manufacturers for
    inclusion with the 3D display products supplied to their end users.  DDD
    also licenses its software directly to end users who already own 3D
    displays and through an international sales channel.
Mobile Phone
--  In 2003 and 2004, DoCoMo introduced two models of Sharp mobile phones
    that included 3D LCD displays developed by Sharp.  DoCoMo sold
    approximately 2.8 million glasses-free 3D mobile phones in Japan.
--  In July 2005, DDD entered into a two-year, non-exclusive, DDD Mobile
    software licensing agreement and a development agreement with one of the
    world's top five mobile phone manufacturers for a second-generation,
    glasses-free 3D mobile phone.  The licensing arrangements are expected to
    yield per unit royalties once the licensee launches their 3D mobile phone.
    The licensee renewed its exclusive rights for DDD's real time 2D to 3D
    conversion capabilities for use on 3D mobile phones in their domestic
    market in October 2006.
--  DDD expects to license its DDD Mobile software library to additional
    mobile phone manufacturers who wish to include 3D LCD displays in a variety
    of wireless devices, including next generation smartphones and PDAs.  The
    licensing arrangements are expected to yield per unit royalties.  These
    projects may also include one-time development fees for assisting the
    manufacturer with the integration of DDD's software into the 3D wireless
Mobile Phone Content
--  In November 2006, Orange Romania launched SIM+, a 128 MB memory SIM
    card that includes 3D mobile telephone content produced by DDD. The 3D
    content bundle consists of six still images, five Multimedia Messaging
    Service (MMS) animations and five short videos.
--  In July 2005, DDD entered into a memorandum of understanding with
    Jamster! for the 2D to 3D conversion of images and animations from
    Jamster!'s mobile content library using DDD's offline content conversion
    process. A number of pieces of Jamster!'s 3D mobile phone content converted
    by DDD were included on the SIM+ card launched by Orange Romania.
--  DDD intends to enter into revenue sharing agreements with mobile phone
    network operators (carriers) and content providers for the conversion and
    delivery of existing libraries of premium wallpaper, animations and movies
    to wireless subscribers who download 3D content that has been converted
    from 2D to 3D by DDD.
--  In September 2003, DDD entered into a three-year, non-exclusive
    software licensing agreement with Sharp which allows them to include five
    of DDD's 3D software applications with their Actius range of switchable
    2D/3D notebook PCs sold in Japan and North America.
--  In September 2004, DDD entered into a hardware development agreement
    with Arisawa for the TriDef Vision+ 3D set top box.  DDD's set top box,
    combined with Arisawa's polarizing materials applied to a large LCD
    television, allows for the real-time conversion of virtually any media from
    2D to 3D for viewing on the switchable 2D/3D television.  DDD and Arisawa
    intend to license this solution to global television manufacturers.
Digital Cinema
--  DDD is currently investigating IP licensing opportunities in the 3D
    digital cinema market.

More information is available at

About Syntax-Brillian Corp.

Syntax-Brillian Corporation ( is one of the world's leading manufacturers and marketers of LCD and LCoS™ HDTVs, digital cameras, and microdisplay entertainment products. The company's lead products include its Olevia brand ( high definition widescreen LCD and LCoS televisions -- one of the fastest growing global TV brands -- and Vivitar brand ( digital still and video cameras. Syntax-Brillian has built an Asian supply chain coupled with an international manufacturing and distribution network to support worldwide retail sales channels and position the company as a market leader in consumer digital entertainment products.

Brillian, LCoS and Vivitar are trademarks or registered trademarks of Syntax-Brillian Corporation. TriDef and Vision+ are trademarks of DDD Group plc. ARISAWA is a registered trademark of Arisawa Manufacturing Co., Ltd. All other trademarks mentioned herein are the property of their respective owners.

Contact Information

  • Enquiries:
    Chris Yewdall
    President & CEO, DDD
    e-mail: Email Contact
    +1 (310) 566-3340

    Bell Pottinger Corporate & Financial
    Nick Lambert
    +44 (0) 20 7861-3232