SOURCE: DDD Group plc

February 12, 2007 04:00 ET

DDD Group plc Demonstrates DDD Mobile™ 3D Mobile Solution on Texas Instruments OMAP Based Phones at 3GSM™ World Congress

BARCELONA, SPAIN -- (MARKET WIRE) -- February 12, 2007 -- DDD Group plc (LSE: DDD), the 3D software and content company, today announces that the 3D prototype handset based on High Tech Computer Corporation's (HTC) Faraday™ model is being exhibited in the Texas Instruments Incorporated (TI) booth at the 3GSM™ World Congress conference and exhibition being held in Barcelona, Spain between February 12th and February 15th.

The prototype 3D handset based on an OMAP850 Smartphone Processor showcases a wide variety of popular mobile content including branded wallpapers, videos and animations and includes DDD's real time 2D to 3D conversion solution for both photos and video captured using the built-in camera. The DDD Mobile software, which resides on the mobile telephone handset, provides a comprehensive 3D content solution taking full advantage of the powerful features of TI's OMAP™ processors.

Chris Yewdall, Chief Executive of DDD, said: "We have seen a positive response to our 3D handset from a number of European mobile phone networks in recent months having already delivered a 3D handset feasibility study for one European carrier. We are looking forward to demonstrating our 3D solution on TI's OMAP platform to the local network operators with a view to creating further demand for this unique visual experience."

"With the growing interest in the use of 3D to enhance user experience in TV and User Interfaces, mobile handsets represent a unique 'glasses-free' 3D viewing experience," commented Markus Tremmel, worldwide manager of Texas Instruments' Cellular Systems Ecosystem. "DDD Mobile combined with TI's OMAP processor provides a visually compelling 'wow' factor for handset manufacturers, operators and subscribers."

One prototype 3D handset will be demonstrated on the Texas Instruments exhibit located at Stand 8A84, Hall 8 and Stand AV33, Hall Avenue and a second handset will be available at the Texas Instruments executive suite for pre-invited guests.

The 3GSM World Congress combines the world's largest exhibition for the mobile industry with a cutting edge congress featuring the most prominent Chief Executives representing mobile operators, vendors and content owners from across the world, attracting over 51,000 industry professionals.

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (LSE: DDD).


--  A new category of flat screen LCD and plasma displays are being
    developed and marketed by major consumer electronics companies that provide
    stereoscopic 3D images without the need for the viewer to wear glasses.
    Stereoscopic 3D images appear to have natural in and off-screen depth.  3D
    displays have already been included in mobile phones in Japan and in
    desktop PC displays and notebook computers in North America and Japan.
--  DDD's solutions provide an important bridge between conventional two-
    dimensional (2D) software applications and content and the new 3D displays.
    Normal 2D pictures, video and computer graphics images are manipulated by
    DDD's patented software enabling them to be displayed on 3D displays
    without requiring the content to be created specially for a 3D display.
    DDD's solutions also enable automatic conversion of virtually any media
    from 2D to 3D without any pre-processing of the 2D image.
--  DDD licenses these software applications, marketed under the TriDef®
    and DDD Mobile™ brand names, to consumer electronics manufacturers for
    inclusion with the 3D display products supplied to their end users.  DDD
    also licenses its software directly to end users who already own 3D
    displays and through an international sales channel.
Mobile Phone
--  In 2003 and 2004, DoCoMo introduced two models of Sharp mobile phones
    that included 3D LCD displays developed by Sharp.  DoCoMo sold
    approximately 2.8 million glasses-free 3D mobile phones in Japan.
--  In July 2005, DDD entered into a two-year, non-exclusive, DDD Mobile
    software licensing agreement and a development agreement with one of the
    world's top five mobile phone manufacturers for a second-generation,
    glasses-free 3D mobile phone.  The licensing arrangements are expected to
    yield per unit royalties once the licensee launches their 3D mobile phone.
    The licensee renewed its exclusive rights for DDD's real time 2D to 3D
    conversion capabilities for use on 3D mobile phones in their domestic
    market in October 2006.
--  DDD expects to license its DDD Mobile software library to additional
    mobile phone manufacturers who wish to include 3D LCD displays in a variety
    of wireless devices, including next generation smartphones and PDAs.  The
    licensing arrangements are expected to yield per unit royalties.  These
    projects may also include one-time development fees for assisting the
    manufacturer with the integration of DDD's software into the 3D wireless
Mobile Phone Content
--  In November 2006, Orange Romania launched SIM+, a 128 MB memory SIM
    card that includes 3D mobile telephone content produced by DDD. The 3D
    content bundle consists of six still images, five Multimedia Messaging
    Service (MMS) animations and five short videos.
--  In July 2005, DDD entered into a memorandum of understanding with
    Jamster! for the 2D to 3D conversion of images and animations from
    Jamster!'s mobile content library using DDD's offline content conversion
    process. A number of pieces of Jamster!'s 3D mobile phone content converted
    by DDD were included on the SIM+ card launched by Orange Romania.
--  DDD intends to enter into revenue sharing agreements with mobile phone
    network operators (carriers) and content providers for the conversion and
    delivery of existing libraries of premium wallpaper, animations and movies
    to wireless subscribers who download 3D content that has been converted
    from 2D to 3D by DDD.
More information is available at


OMAP is a trademark of Texas Instruments. TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks are the property of their respective owners.

Contact Information

  • Enquiries:

    DDD Group
    Chris Yewdall
    President & CEO
    +1 310 566-3340
    e-mail: Email Contact

    Bell Pottinger Corporate & Financial
    Nick Lambert
    +44 (0) 20 7861-3232