SOURCE: Dead Bolt

October 01, 2014 09:30 ET

Dead Bolt Partners With Renowned Tattoo Artist

California Wine Launches Limited Edition Bottle Created by David Hale

NEW YORK, NY--(Marketwired - October 01, 2014) - California wine, Dead Bolt® is continuing to break convention by announcing an exclusive partnership with renowned tattoo artist, David Hale. The partnership includes the release of a limited edition bottle design, created by Hale, which will be available in select markets this month through December 2014.

The rebellious bottle design reflects the brand's commitment to individuality and the shared belief of Dead Bolt and Hale in celebrating self-expression. This is a first-time collaboration for both Dead Bolt and Hale -- who was named "one of the coolest Tattoo Artists in the world"1 by BuzzFeed -- recognizing his unique and original style.

The art of blending is central to the Dead Bolt winemaking philosophy and the limited edition design captures the essence of the brand's distinctive Winemaker's Red Blend. "Wine has a particular appeal to me because it acts as the blood of the land and my art comes from a very similar place," says Hale. Ariel Boorstin, associate brand manager at Pernod Ricard USA adds, "The Dead Bolt logo was originally inspired by tattoo iconography, thus working with a tattoo artist to create a limited edition label felt like a natural synergy for the brand."

While the Dead Bolt limited edition has a new label design, the wine remains the same. The 2013 Californian Red Blend features a distinctive combination of rich fruit flavors with a long textured finish.

The limited edition release will be available in select markets in the USA from October 2014 to December 2014 at a suggested retail price of $15.99.

About Dead Bolt®:

California wine, Dead Bolt, is a brand with attitude. It was launched in the US in September 2012 and is now available nationally. Dead Bolt currently offers a rich and distinctive red blend. Blending is the art of combining individual wines that complement each other in order to create a complete wine that's better, more attractive and more complex. There are no rules, no recipes, no boundaries, and our team has their own ideas about how to craft Californian wines that dare to be different.

About David Hale:

David has called this planet home since 1984. He received his BFA (Bachelor in Fine Arts) in Painting from the University of Georgia in Athens in 2006. In 2013 Buzzfeed named David the 5th coolest Tattoo Artist in the world1, recognized for his unique style and attention to detail.

David's Tattoo style is edgy: folk-art and tribal design inspired. The colors he uses are bold, mainly black and red and so are his tattoos. Sharing Dead Bolt's values of individuality, boldness and independence, David lives in a creative community well-known for its art and indie-music scene.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S. and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange.

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

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Dead Bolt™ is a trademark of Pernod Ricard Winemakers Pty Ltd

1 BuzzFeed, October 2013

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