Dead Frog Brewery

Dead Frog Brewery

December 20, 2010 09:05 ET

Dead Frog Brewery Creates Christmas Miracle With Christmas Beeracle

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 20, 2010) - Dead Frog Brewery shipped the entire production run of its new beer the Christmas Beeracle in less than three weeks. The Christmas Beeracle is a limited edition holiday brew and is Dead Frog's first 650ml single bottle product. It is now available in BC and Alberta.

"We ended up selling three times what we originally projected and we still sold out of it just over two weeks after we launched it," says Dead Frog President Derrick Smith. "We knew the name had potential but we had no idea the Christmas Beeracle would be this successful. We're ecstatic with the response to it and we're happy to say we consider the Christmas Beeracle a Christmas Miracle."

The Dead Frog Christmas Beeracle is a full flavoured amber ale with hints of cinnamon, nutmeg, and ginger. The label resembles Dead Frog themed wrapping paper and wraps almost all the way around the bottle to make it look like a present. The label even has a built in 'To and From' tag.

"We set out to create a delicious beer and the perfect stocking stuffer all in one. Based on the initial sales of the Christmas Beeracle we succeeded in a big way. It's been selling like crazy at Liquor Stores and we're hoping the extra beer we made will give liquor stores enough stock to get them to Christmas," says Smith.

Dead Frog Brewery is an Award Winning Craft Brewery located in Aldergrove BC. Dead Frog is available in BC and Alberta in bottles and draught. The Christmas Beeracle is now available in liquor stores across BC and Alberta. The company has seen its sales triple in the last two years and looks to continue to grow with the release of the Christmas Beeracle.

For interview or sample requests, please contact Chris Landsman via the contact information listed below.

To view the photos associated with this release, please visit the following links:

-- http://media3.marketwire.com/docs/DF-beeracle.jpg

-- http://media3.marketwire.com/docs/DF-beeracle2.jpg

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