SOURCE: Dead River Company

Dead River Company

October 18, 2010 08:00 ET

Dead River Company Announces Share the Warmth: Hiding $10,000 for Non-Profit Organizations

Invites Customers and Non-Customers to "Like" Them on Facebook to Help Make the Donations

PORTLAND, ME--(Marketwire - October 18, 2010) -  During the last 100 years, Dead River Company, one of the largest distributors of petroleum products in northern New England, has given its customers many reasons to like the company -- from its commitment to supporting the communities it serves, to providing comfort and warmth through its products and services, to being a trusted advisor and helping customers create more energy-efficient homes, to always offering reliable and dependable service. Now, its customers and non-customers will have yet another reason to "like" the company. As part of its charitable giving program, Dead River Company is donating $10,000 to local 501(c)(3) non-profit organizations in Maine, New Hampshire and Vermont through its Share the Warmth initiative on Facebook. Individuals are invited to "like" the company's newly launched Facebook page,, and follow clues to 20 hidden $500 charitable certificates that the finders can donate to the 501(c)(3) organization of their choice.

"Every day we work hard as a company to ensure our customers have the fuel they need and to provide responsive, exceptional customer service to keep homes across northern New England warm and comfortable," said Robert Moore, president, Dead River Company. "Our Share the Warmth initiative is an extension of how the company gives back to our local communities and is about paying it forward -- truly a neighbor to neighbor effort. It's exciting to actively engage members of our communities and have them join us in sharing the warmth."

The Share the Warmth initiative starts at Noon on Monday, October 18th and will span five weeks, ending at 5 p.m. on Friday, November 19th. Each week, daily clues to four (4) hidden $500 charitable certificates will be posted on the company's Facebook page. The clues will lead to 20 hidden 4-foot-tall cardboard cut-outs of a Houlton-based delivery driver named Arthur. Each Arthur cut-out will be hidden in randomly selected locations across the company's tri-state service area.

To participate, individuals must find an Arthur cut-out and take it to their local Dead River Company office. Instructions are included on each Arthur cut-out, but in order to find it, participants are invited to "like" Dead River Company on Facebook to receive daily clues posted at Noon, Monday through Friday. Once the Arthur cut-out is found and returned, the participant can select the local non-profit organization she/he wants to receive the $500 charitable donation. Dead River Company will personally deliver the donation made on behalf of the individual. Participants are encouraged to share their experience of finding Arthur and how they feel the donation will make a difference to the charity via video, photographs and posts on the company's Facebook page.

Moore continued, "We selected our Houlton-based employee Arthur, a 27-year-veteran delivery driver, to symbolize our Share the Warmth initiative because he epitomizes our company's commitment to being caring, genuine, dependable, local and trustworthy."

Customers and non-customers are eligible to participate. However, individuals that find Arthur cannot be employees of Dead River Company, a family member of a Dead River Company employee or a paid employee of a 501(c)(3) non-profit organization. The company does encourage participating individuals to select local non-profit organizations that benefit people in need. Share the Warmth official rules can be found at

About Dead River Company
Founded in 1909 by Charles Hutchins, Dead River Company originated in the forest products industry, along the banks of the Dead River, from which the company took its name. Today, Dead River Company is one of the largest distributors of petroleum products in northern New England. The company's offerings include a variety of petroleum products on both the wholesale and retail levels, including home heating oil, propane, kerosene, diesel fuel and gasoline. Energy professionals provide 24-hour emergency response service, as well as energy-efficient heating system design, installation and maintenance to help meet customers' fuel conservation goals. Dead River Company also operates a chain of convenience stores in Maine. The company's Dead River Properties division is actively engaged in commercial real estate, developing, owning and managing a large portfolio of properties from Maine to Florida. For more information, visit

Contact Information

  • Media Contact
    Belinda Donovan
    CD&M Communications
    Email Contact

    Company Contact:
    Lisa Morrissette
    Dead River Company
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