July 22, 2009 09:01 ET

Deal! Players Open Cases for Cash in New Online Version of Deal or No Deal

WorldWinner and Endemol USA Enter Exclusive Partnership to Deliver Cash Competition Version of Popular Game Show

NEWTON, MASSACHUSETTS and SEATTLE, WASHINGTON--(Marketwire - July 22, 2009) - WorldWinner (, a subsidiary of GSN and provider of online game competitions, today announced the company will develop a cash game version of the wildly popular and suspenseful race to make a million-dollar deal: Deal or No Deal. Through its partnership with Endemol USA, WorldWinner has the exclusive rights to create a skill-based cash game version of the high-energy hit game show. This agreement is part of a larger deal between GSN and Endemol USA, in which GSN acquired the first three seasons of the one-hour network version of the hit game show.

WorldWinner's cash competition version of Deal or No Deal, available in Q4 2009 on, WorldWinner and all of WorldWinner's partner sites, will complement the show's television format, giving online players an engaging new experience in which they'll compete against other game lovers to rack up high scores to win cash and prizes, similar to the actual game show experience.

"Deal or No Deal is one of those games that consistently draws you to the edge of your seat, whether you're playing online or playing along with the television contestants," said Peter Blacklow, president of WorldWinner and EVP of GSN Digital. "This type of lean-forward entertainment is a perfect example of the cross-platform entertainment properties."

"Partnering with WorldWinner and GSN opens up a new audience of game enthusiasts who love watching game shows and competing online. It's incredibly valuable for us to work with a company that doesn't just understand how to create a game, but also knows how to extend the entertainment experience across platforms in a true 360 approach," said Joerg Bachmaier, SVP Digital Media & Business Development of Endemol USA. "Deal or No Deal fans already play along while they watch at home, and we know they'll be thrilled to compete against other players for real cash."

Deal or No Deal will be the latest game show title to join WorldWinner's portfolio, which includes Wheel of Fortune, Jeopardy!, Family Feud, The Price Is Right, Catch-21 and The Money List.

About WorldWinner

WorldWinner (, a subsidiary of GSN, hosts online competitions that intensify casual games with the thrill of playing for cash and prizes. Offering beloved titles such as Solitaire, Bejeweled(R) 2, Family Feud, SCRABBLE(R) Cubes, Wheel of Fortune and Cubis, WorldWinner puts winning within reach for more than 30 million registered game enthusiasts of all skill levels who share a passion for competition and a penchant for fun. With WorldWinner, game lovers test themselves and challenge each other through games that engage, invigorate and relax the mind. The company's broad network of partner sites includes leading global brands, such as AOL Games, CotterWeb Enterprises Inc., EA-Pogo, Lycos, MSN Games and MyPoints.

GSN and WorldWinner are owned by Liberty Media Corporation and Sony Pictures Entertainment. For further information, visit GSN's press website at

About Endemol USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "Wipeout," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of the Endemol Group, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group.

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