SOURCE: Dealised


March 09, 2012 07:15 ET

Dealised Signs Six-Country Daily Deals Agreement With Granton Asia

Sells European Business to Focus on Asia Growth

LONDON--(Marketwire - Mar 9, 2012) - Dealised, a leader in turnkey e-commerce solutions, has announced one of its most significant Asia partnerships to date, signing a six-country agreement with Granton Asia, a world leader in direct selling advertising solutions.

Granton will use Dealised's e-commerce platform to launch daily deal sites in the Philippines, Thailand, Malaysia, Indonesia, Hong Kong and Singapore in 2012. "We're excited to extend the Dealised platform further into Asia," says Jay Ng, General Manager, Dealised. "Our platform will integrate easily with Granton's deep local sales experience and unique location-based, social marketing model."

Granton Asia President John Rankin noted the natural fit. "We're extremely excited to work with Dealised as a partner; this is a natural evolution of our business model. Using the Dealised platform helps us to offer better products and services in a more convenient way."

A focus on Asia began in 2011 with the acquisition of Lokaly, a Hong Kong-based white label deals business. Lokaly now powers daily deals for the South China Morning Post, providing platform services, deal sourcing, and customer support services. Lokaly is also an authorized deal reseller for Yahoo! in Hong Kong. The Asian daily deals market is estimated by BIA/Kelsey to be worth US$1.5 billion, growing to US$3.2 billion by 2015.

Dealised also announced the sale of its European operations to US-based Group Commerce Inc., the industry leading e-commerce platform built for the unique needs of publishers and merchants. Group Commerce will integrate the Dealised Europe team and clients from April.

"While we believe very strongly in the fundamentals of our European business, we have decided to focus our efforts on the diverse opportunities in Asia. Asia is already worth more than US$1 billion and growing quickly; this is the place to be," concluded Jonathan Marchbank, CEO of Dealised.

Dealised will drive its Asian expansion from offices in Singapore and Hong Kong.

Dealised provides a digital promotions platform, including deal sourcing and marketing services, to power daily deals for media publishers, retailers and other verticals, diversifying distribution channels and increasing revenue. Founded in 2010 by Pollenizer Australia, Dealised is backed by SingTel Innov8 and Yuuwa Capital LP.

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