SOURCE: Dealix, a Division of The Cobalt Group

August 14, 2007 15:00 ET

Dealix and NADAguides.com Form Exclusive New Car Lead Partnership

REDWOOD CITY, CA--(Marketwire - August 14, 2007) - The Cobalt Group, the leading provider of marketing services to the retail automotive industry, and its Dealix division, the leading provider of automotive Internet sales leads, today announced an exclusive partnership with NADAguides.com, the world's largest publisher of vehicle pricing and specification information. Under the terms of the partnership, Dealix will distribute all new car leads generated at NADAguides.com.

"We're thrilled to have this opportunity to team with NADAguides.com, a true leader in the world of online automotive information," said Julie Wainwright, General Manager and Executive Vice President. "Dealix is always looking for new sources of quality leads, and our partnership with NADAguides.com is an extraordinary win for our dealers."

Don Christy, Jr., President and CEO at NADAguides.com, also expressed enthusiasm for the partnership. "Of all the many services we provide to consumers, putting new car buyers in touch with local dealers is one of the most valuable," he said. "We are teaming with Dealix because we know Dealix will do the best job of connecting our valued users with the local dealerships that are most able to meet their needs and provide them with an unparalleled shopping experience."

Market research conducted by Ward's Dealer Business and other industry authorities has consistently shown that consumers prefer researching and shopping for vehicles at independent, third-party websites such as NADAguides.com, thanks in large part to the objectivity of the information they provide.

What's more, the sheer volume of pricing and specification information offered at NADAguides.com -- including data for new and used cars, trucks, SUVs, vans and van conversions -- makes it the most comprehensive resource for car buyers looking to make well-informed vehicle purchasing decisions. In addition to new and used pricing and specifications, the company offers New Car Fast Facts, side-by-side comparisons, 360-degree interior and exterior photos, rebates and incentives information, tips and advice and new car reviews for the millions of visitors to its website every month.

About Dealix, a Division of The Cobalt Group

Dealix, a division of The Cobalt Group, Inc., is the leading provider of Internet sales leads for new and used vehicles, connecting thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates UsedCars.com, the most established pre-owned vehicles destination on the Web, and InvoiceDealers.com, one of the industry's leading new car auto buying portals. Dealix Lead Trading Platform(SM) (LTP) is a suite of proprietary technology products and business services that processes over 2.4 million vehicle shoppers monthly from UsedCars.com, InvoiceDealers.com, and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites.

About The Cobalt Group

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers use the Internet to create and convert opportunities and increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).

About NADAguides.com

N.A.D.A. Appraisal Guides (NADAguides.com) is the world's largest publisher of vehicle pricing and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com, offers a variety of new and used vehicle services in addition to valuation information. Throughout its 74-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.

Contact Information

  • Contact

    For more information about The Cobalt Group and Dealix:

    Melissa McCann
    (800) 909-8244
    Email Contact

    For more information about NADAguides.com:

    Jennifer Lange
    (949) 916-4820
    Email Contact