SOURCE: Dealix Corporation

May 04, 2006 12:24 ET

Dealix Corporation a Leading New Car Lead Provider to Ward's e-Dealer 100 for Fifth Straight Year

94% of Top 100 Internet Dealers Use Dealix and Parent Company The Cobalt Group

REDWOOD CITY, CA -- (MARKET WIRE) -- May 4, 2006 -- Dealix Corporation, the market expert and leader in automotive Internet marketing services and a division of The Cobalt Group, Inc., announced today that it is one of the leading providers to the nation's Top 100 e-Dealers according to Ward's Dealer Business. 94% of these dealers are clients of Dealix and its parent company The Cobalt Group.

Every year, Ward's ranks the Top 100 e-Dealers on the basis of units sold. Ward's, a preeminent source for automotive industry information, was the first automotive trade publication to recognize the increasingly important role that Internet departments play in overall auto sales, and the first to rank the top Internet dealers in the nation.

"The top Internet dealers continue to increase their sales year over year," said Cliff Banks, director of editorial development for Ward's. "When we started the e-Dealer 100 ranking in 2000, the dealers on this list sold 61,356 vehicles online. In 2005, that number nearly tripled to more than 168,000 units. What differentiates these dealers from the rest of the industry is that they are connecting with car buyers online."

Steve Pincus, sales manager for Honda of Nanuet of Nanuet, New York, one of the Top 100 e-Dealers in this year's ranking, discussed why his dealership consistently makes the list: "Our overall success comes from a very strong sales process, a commitment to excellent customer service, and, of course, our recognition of the Internet as a vital channel for leads. Dealix has been a key factor in our Internet sales success because they consistently deliver high quality leads to our dealership."

About Ward's Communications

A world leader in automotive information, Ward's Communications has covered the auto industry for more than 75 years. With a variety of information products ranging from monthly magazines (the widely read Ward's Auto World and Ward's Dealer Business) to weekly and twice-monthly newsletters (Ward's Automotive Reports, Ward's Engine and Vehicle Technology Update), as well as database products and the continually updated website, WardsAuto.com, Ward's Communications is widely regarded as the source for global auto industry news and analysis. More information about subscriptions and sponsorship opportunities is available at www.WardsAuto.com.

About Dealix Corporation

Dealix Corporation, a division of The Cobalt Group, Inc., is the expert and leader in automotive Internet marketing services. Dealix connects thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers.com, one of the industry's leading auto buying portals and the largest source of Internet sales leads processed through the Dealix Lead Trading Platform(SM) (LTP), a suite of proprietary technology products and business services. The Dealix LTP processes over 2.2 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites. Dealix publishes the Dealix Dealer Newsletter, the largest circulation e-newsletter in the industry, uniquely targeted to helping dealers sell more cars via the Internet. Dealix Corporation also provides market intelligence via its data analysis division, Dealix Business Intelligence(SM) (DBI). DBI's concise reports, derived from broad-scale market data, provide insight into what's working in the online automotive industry, giving Dealix partners a distinct competitive advantage.

Contact Information

  • Contact:
    Kristen M. Stanton
    Senior Marketing Manager
    650-599-5548
    Email Contact