SOURCE: Dealix Corporation

June 13, 2006 12:12 ET

Dealix Corporation to Power ForbesAutos.com New Car Buying Service in Exclusive Partnership

REDWOOD CITY, CA -- (MARKET WIRE) -- June 13, 2006 -- ForbesAutos.com, the essential destination for affluent customers looking to research and purchase a new luxury vehicle, and Dealix Corporation, the market expert and leader in automotive Internet marketing services and a division of The Cobalt Group, Inc., announced today that Dealix Corporation will power the new price quote service on ForbesAutos.com. The exclusive partnership will give ForbesAutos.com visitors the opportunity to get price quotes and other information on vehicles, and be put in contact with qualified dealers in their area. The partnership will also serve dealers by connecting them to the growing luxury car market segment.

"Our exclusive partnership with ForbesAutos.com reflects the upswing in affluent online car buyers and the growing demand for luxury autos," said Tim Weaver, vice president of marketing and business development for Dealix Corporation. "The demand for luxury vehicles is being driven by some strong demographic factors, such as the 75-million strong Baby Boomers who are at a time in their lives where they want to treat themselves to a very nice car," he continued. "Quite simply, ForbesAuto.com is a great destination for a special set of customers whom dealers want to meet, and this partnership will provide them that access."

"ForbesAutos.com serves the needs of almost 1.5 million affluent car buyers every month," said John Weisgerber, vice president and general manager of ForbesAutos.com. "This affluent consumer group grew by 20% between 2004 and 2005, and is now spending more time online than any other income segment -- about 76 hours per month. Our site is the destination of choice for these buyers, and our partnership with Dealix gives auto dealers the best opportunity to connect with them."

CSM Worldwide, a leading authority on automotive market intelligence and forecasting, reports luxury vehicle sales in the U.S. have nearly doubled during the past 10 years, and it projects it will expand another 39 percent by 2009. Rising incomes are contributing to this growth, as the fastest growing income bracket is $100K+ annually, followed by the $75,000-$99,999 category. Growing incomes and factors such as low interest financing have made luxury models more affordable and within reach of a broader range of consumers.

About ForbesAutos.com

ForbesAutos.com Inc., launched in May 2005, is the first online site designed specifically for luxury automotive enthusiasts. The site offers unsurpassed functionality, dedicated service and access to information and tools to help guide consumers through the automotive purchase decision process. The rich editorial content is written specifically for the affluent consumer, and includes reviews and advice on subjects such as: choosing, locating, pricing, financing, buying and insuring a luxury vehicle. The site features comprehensive, searchable information on all near-luxury and luxury vehicles.

About Dealix Corporation

Dealix Corporation, a division of The Cobalt Group, Inc., is the expert and leader in automotive Internet marketing services. Dealix connects thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers.com, one of the industry's leading auto buying portals and the largest source of Internet sales leads processed through the Dealix Lead Trading Platform(SM) (LTP), a suite of proprietary technology products and business services. The Dealix LTP processes over 2.2 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites. Dealix publishes the Dealix Dealer Newsletter, the largest circulation e-newsletter in the industry, uniquely targeted to helping dealers sell more cars via the Internet. Dealix Corporation also provides market intelligence via its data analysis division, Dealix Business Intelligence(SM) (DBI). DBI's concise reports, derived from broad-scale market data, provide insight into what's working in the online automotive industry, giving Dealix partners a distinct competitive advantage.

Contact Information

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