SOURCE: Dealix, a Division of The Cobalt Group, Inc.

April 02, 2007 11:35 ET

Dealix Takes "Platinum" Award in Nationwide Dealers' Choice Survey

For Third Straight Year, Dealix Excels in Annual Auto Dealer Monthly Survey

REDWOOD CITY, CA -- (MARKET WIRE) -- April 2, 2007 -- The Cobalt Group, the leading provider of marketing services to the retail automotive industry, and its Dealix division, the leading provider of automotive Internet sales leads, announced today that Dealix is the "Platinum Award Winner" for new car lead providers in the 2007 Auto Dealer Monthly Dealers' Choice Awards. The annual survey offers dealers the opportunity to rate service providers across multiple categories on how they help dealers. Dealix has taken top honors in the survey since the award's inception in 2005.

"The automotive industry has evolved to the degree that no dealership is an island," said Greg Goebel, CEO of Auto Dealer Monthly. "These awards are an acknowledgement of just how important third-party service providers are to dealers in helping them boost efficiencies and stay competitive. The high ranking Dealix achieves year after year is testament to the great value they deliver to their customers."

Aaron Jaffee, Internet sales manager for North Jackson Chrysler Jeep Dodge of Jackson, Mississippi, described the role Dealix leads play in his dealership's success: "With our Dealix leads, we're consistently closing over 10 percent, which we are very happy about," said Jaffee. "Plus, Dealix supports us in many ways, with great consultative service on closing our leads, as well as customization tools, so we get the most from the program. I tell them to just keep doing what they're doing. It's great for our dealership."

"We have a two-pronged approach when it comes to serving our dealers," commented Dean Evans, vice president of field marketing for The Cobalt Group. "First, we focus on customer responsiveness, meaning we take dealer feedback to heart and consistently take action on how we can serve them better. Second, we are proactive as we focus on innovation and introducing dealers to new and better ways of connecting with and selling to customers. We are incredibly honored to earn top marks in this survey, and intend to continue improving upon the products and services we deliver to our dealers."

About Auto Dealer Monthly

Auto Dealer Monthly is a publication that provides educational and informational material to retail automotive personnel. It is distributed to more than 30,000 dealers nationwide. The complete story of the 2007 Dealers' Choice Awards can be found in the magazine's April 2007 issue.

About The Cobalt Group

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers use the Internet to create and convert opportunities and increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA).

About Cobalt's Dealix Division

Dealix, a division of The Cobalt Group, Inc., is the leading provider of Internet sales leads for new and used cars, connecting thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates, the most established pre-owned vehicles destination on the Web, and, one of the industry's leading new car auto buying portals. Dealix's Lead Trading Platform(SM) (LTP) is a suite of proprietary technology products and business services that processes over 2.4 million vehicle shoppers monthly from,, and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites.

Contact Information

  • For more information about The Cobalt Group and Dealix:
    Judith McGarry
    (800) 909-8244
    Email Contact