SOURCE: ADP Dealer Services

July 05, 2011 08:00 ET

Dealix to Power New Car Leads for NADAguides

Car Buyers Will Get Quick Access to Quotes From Qualified Dealers; Dealers Will Have the Opportunity to Connect With More In-Market Buyers

HOFFMAN ESTATES, IL--(Marketwire - Jul 5, 2011) - The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced that its Dealix business unit has been chosen by NADAguides to be the exclusive provider of the new car quote and dealer selector platform for its site,, effective immediately. NADAguides, which offers in-depth consumer vehicle data and research tools in addition to the most market-reflective pricing available on the Internet, has over 2.2 million unique visitors shopping on its site each month, according to April 2011 ComScore Media Metrix data.

Car shoppers on can research and compare vehicles, read reviews, and get information on vehicle incentives. Under the new relationship with Dealix, shoppers who are ready to engage with a dealer will be presented with a "consumer select" screen that will show them participating dealers and the dealers' distance from the consumer. Shoppers can then choose which dealers they wish to correspond with about their purchase. Once a dealer has been selected, the Dealix platform delivers the request to the dealer within seconds. This will enable dealers to launch a fast response to consumers' inquiries and deliver a better overall car buying experience. NADAguides joins other leading automotive sites that have chosen Dealix to own their new car quote processes. Dealix also provides this functionality to Yahoo! Autos, MSN Autos, and AOL Autos. These sites, along with other distribution partners in the Dealix network, collectively reach over 30 million car shoppers per month, according to ComScore Media Metrix.

"We are pleased to be partnering with Dealix," said Lenny Sims, NADAguides' Vice President of Operations. "Auto shoppers want a choice of dealers with whom to interact in their markets, and Dealix can offer them the broadest set of dealer options. We are excited about the relationship."

"NADAguides is a leader in helping car shoppers make informed decisions. Coupled with Dealix's advanced technology and strong relationships with auto dealers, this partnership will create a great experience for the buyer, while speeding sales for U.S. auto dealers," states Egon Smola, Vice President of New and Used Car Leads Businesses at Dealix. "Our research and first-hand experience show that when you present qualified, local dealers to car buyers, and facilitate a quick connection between the two, the overall experience is better for the car buyer and helps the dealer to match them with their ideal car."

Dealix began powering NADAguides on June 8, 2011.

About Dealix
Dealix is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix, the only Internet marketing company that backs its new and used car leads with a Quality Pledge, powers the online quote platforms for Yahoo! Autos, AOL Autos and MSN Autos. Through its network of owned and affiliate sites Dealix connects dealers with millions of car shoppers each month who prefer independent Internet sites when shopping. Dealix also operates, one of the fastest growing auto shopping sites. Dealix is a business unit of ADP Dealer Services, a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment and agricultural vehicle dealers throughout the world.

About NADAguides
NADA guides ( is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

About ADP
Automatic Data Processing, Inc. (NASDAQ: ADP) with nearly $9 billion in revenues and approximately 550,000 clients, is one of the world's largest providers of business outsourcing solutions. ADP is a leading provider of integrated computing solutions to auto, truck, motorcycles, marine, and recreational vehicle dealers throughout the world. Additionally, leveraging more than 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value for companies of all types and sizes. For more information about ADP, visit

Contact Information

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    Andy Tippet
    ADP Dealer Services
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