SOURCE: WhitePages

WhitePages

September 20, 2010 07:00 ET

DealPop Launches Social Cause Deals to Help Non-Profits Generate Both Awareness and Funds

DealPop to Sponsor at Least One Charitable Deal per Month to Help Non-Profits Benefit From the Daily Deal Phenomenon With 100 Percent of Proceeds Going to the Charity

SEATTLE, WA--(Marketwire - September 20, 2010) - In today's tough economic environment, many charities have suffered significantly so DealPop (http://www.dealpop.com) announced today that it will sponsor at least one charitable cause per month as a featured daily deal. DealPop, a subsidiary of WhitePages (http://www.whitepages.com), currently features deals that offer fantastic savings of up to 70 percent off at the best places to eat, drink, and have fun in Seattle and Los Angeles. The company will launch deals in the San Francisco Peninsula later this week and nationally in the coming months. The addition of monthly social cause deals is designed to make it easy for consumers to open their pocketbooks to those in need, as well as help charities tap into DealPop's membership base to generate both awareness and funds for their cause.

DealPop's first social cause deal launches today in Los Angeles with the Benson Breast Cancer Foundation and includes an offer of a $100 ticket for $50 to the annual Cure in the Canyons charity event on October 3 in Beverly Hills, CA. DealPop's second social cause option will feature a $1 Vittana deal to help fund college tuition for two students. The Vittana deal will take place on Friday, September 24 in Seattle, Los Angeles, and the San Francisco Peninsula. Vittana, a Seattle-based non-profit, empowers young people in developing nations to complete their post-secondary or vocational schooling, and build a better future for themselves and their families. Vittana can help a student complete their education for as little as $25. DealPop will match two dollars for every dollar spent on each Vittana donation. All proceeds will go to a fund at Vittana.org that will be used to loan students money so they can complete their college education.

"With the success that we have seen with the 'sharing' aspect of DealPop via Twitter, Facebook and email, we believe that providing charities with easy access to our growing membership base makes perfect sense," said Kevin Nakao, chief operating officer of WhitePages. "If people are excited to share deals on manicures, spas, and restaurants, we think they'll also be excited to share deals that promote a good cause -- especially as we roll out nationally."

Social buying sites such as GroupOn, LivingSocial, and now DealPop all use the strength of the social buying phenomenon to help non-profits. These companies have experienced tremendous growth based on offering deep discounts at local businesses that create a word of mouth phenomenon amongst friends, family, and colleagues.

"There's an opportunity for deal sites to leverage the power of social networks to benefit social causes in addition to growing an amazing business," said Lisa Lindberg, marketing director at Vittana. "We're excited to be working with DealPop and think their idea of sponsoring a charity on a monthly basis will be broadly accepted by consumers, and shows an innovative approach to helping others. Every little bit helps those in need."

All non-profits interested in doing a social cause deal with DealPop should email charity@dealpop.com.

About DealPop
DealPop, which offers deals in Seattle, Los Angeles and will be launching into the San Francisco Peninsula on Wednesday, September 22, features daily deals that offer fantastic savings of up to 70 percent off of the best places to eat, drink, and have fun. As a WhitePages subsidiary, DealPop analyzes more than 100 million local and business searches conducted monthly by 20 million people per month at WhitePages.com and 411.com to determine the most popular places to eat, shop, and have fun. DealPop makes it easy to share deals with friends and family and has also created a point system that allows members to earn points on future purchases when they share a deal with someone via Facebook, Twitter and/or email who then signs up and purchases that deal. 

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