October 20, 2010 15:58 ET

Deals and Fresh Fashions Arrive at New AJWright Salem, Chelsea Locations

Retailer Celebrates Second and Third Hometown Grand Openings in Recent Months

BOSTON, MA--(Marketwire - October 20, 2010) -  Boston shoppers will be seeing more AJWright orange before the holiday shopping season kicks off. AJWright, a leading off-price retailer headquartered in Framingham, will open doors at its newest Boston-area location this week. The Salem grand opening will mark the second new store in the Boston area since 2007. A new Chelsea location will open the following week, Thursday, Oct. 28, 2010.

"Boston shoppers have more options for shopping AJWright for the holidays," said Maryellen Torres, AJWright vice president of marketing. "Opening a new location is always an exciting event, especially in our hometown. Shoppers can expect the same experience from these stores as our new Roxbury and other remodeled locations."

AJWright offers great deals on quality brand-name family apparel and footwear, accessories, home essentials, giftware, toys and more at up to 70 percent off discount and chain store prices every day.

The Salem celebration will take place on Thursday, October 21, at 8:00 a.m. at Shaw's Plaza (17 Traders Way, Salem, Mass. 01970). Grand opening festivities kick off with a special donation and presentation to the Boys & Girls Club of Greater Salem, ribbon cutting and an added bonus for early shoppers -- the first 200 customers in line will receive a complimentary gift card. The first 100 customers receive a $20 gift card, the next 50 receive a $10 gift card and the final 50 receive a gift card worth $5.

Chelsea-area shoppers will kick off festivities on Thursday, October 28, at 8:00 a.m. at Market Basket Plaza (160 Everett Avenue, Chelsea, Mass. 02150) with the same customer incentives, and a special donation and presentation to the Jordan Boys & Girls Club.

Prominent figures from the Boston community will also be on hand to honor AJWright during both ribbon-cutting ceremonies and grand openings and to celebrate the creation of more than 100 jobs in the Greater Boston-area.

The celebration for customers continues after grand opening day with a real model search contest to find the next face of AJWright. The open casting call will take place at the Chelsea grand opening store on Saturday, Oct. 30, from 11:00 a.m. to 4:00 p.m. Ten finalists will be selected. For more information and to register online, visit

Shoppers can visit between Nov. 8 and Nov. 15 to vote for their favorite finalist. Two winners will be featured as a model in an AJWright advertisement and will receive $250, as well as the clothes they modeled.

For more information about AJWright, including regular store hours, visit or call 1-888-SHOP-AJW to find the nearest location. Customers can also sign-up for exclusive emails to be in on promotions and events before everyone else.

About AJWright
The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. The Company operates 912 T.J. Maxx, 825 Marshalls, 329 HomeGoods, and 158 A.J. Wright stores in the United States. In Canada, the Company operates 211 Winners, 80 HomeSense and 3 STYLESENSE stores, and in Europe, 295 T.K. Maxx and 24 HomeSense stores. TJX's press releases and financial information are also available on the Internet at

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