Panasonic Canada

Panasonic Canada

December 06, 2006 10:00 ET


Panasonic Brings World’s Largest Plasma Display to Canada in time for the Holidays

Attention: Assignment Editor, Business/Financial Editor, Home/Garden Editor, News Editor, Tech/Telecomm Editor TORONTO, ONTARIO, MEDIA RELEASE--(CCNMatthews - Dec. 6, 2006) - Canadians are going to have to make room - a lot of room - under the tree this year as Panasonic, the market and technology leader in plasma television, today brings the world's largest plasma display to Canada. This much anticipated television monitor is 103 inches of high definition viewing and is the ultimate gift for the person in your life who really has everything. The super-size 103-inch 1080p panel is equivalent in size to four 50-inch Panasonic plasma displays. Brings a whole new meaning to wide-screen!

"With the debut of our 103-inch model, Panasonic now offers customers the most robust and diverse range of High Definition plasma displays," said Barry Murray, Director, A/V and Display Group. "Panasonic's 103-inch display represents the pinnacle of our achievement to date and truly redefines the level of ultimate home entertainment available for the most demanding video connoisseur."

Home Entertainment for the Holidays
From east to west, 'tis the season of family gatherings and home entertainment. So what is on the wish list of Canadian men this holiday season? For the men in their lives, 40% of Canadian women would choose a plasma television as the ultimate holiday gift. And the ladies are on the right track - as 46% of men are already hoping for that plasma television under the tree. The province with the most men vying for the big screen? British Columbians ring in at 59%, followed by Manitoba and Saskatchewan in a dead-tie at 48%, missed narrowly by Quebecers (47%).

Yes, Size Matters
And, apparently it matters more for women than men. When it comes to televisions, 52% of women feel that the size of the television is important compared to just under half of Canadian men (48%).

"Panasonic didn't create the world's largest plasma TV as a technology demo for a trade show," said Murray. "It was created because the worldwide sales of plasma TVs continue to be on the rise, and the market is seeking bigger displays on which people can experience the High Definition lifestyle."

Display and Design: Choosing a television that fits your needs and space
Gone are the days of hiding televisions in the armoire or cabinet. More than ever, Canadians are creating full home entertainment rooms for optimal viewing of their favourite movies and television shows. Not to mention apartment, condo and smaller home dwellers are reaping the rewards of flat screen televisions that are sleeker and space savers, particularly when mounted on the wall. From small screen to big screen it's important to find the right television, including the right size, for your space and needs. Flat-screen plasma televisions are ideal for any room as they offer a wide viewing angle that allows limitless seating configuration within your living space.

"Flat screen televisions are now much easier to incorporate into stylish interiors because they are so sleek in design themselves," says Canadian design expert Peter Fallico, host of HGTV's Home to Stay and Home to Go. "For the investment, consumers are definitely looking for ways to show off or display their flat screen television while also ensuring it is seamlessly integrated into the design of their room."

Whatever television you decide to choose, big or small, Peter recommends making sure it complements your existing décor and is in proportion with the size of the room. "The home theatre experience is such a huge trend and as designers, we are always exploring new ways to create spaces that work perfectly - whether you are entertaining guests or hosting a family movie night."

103-inches of viewing pleasure
The Panasonic VIERA 103-inch plasma display has an approximate retail price of $79,999 and will be built to order. It is expected to be available from select high-end electronics retailers in December. The 103-inch will also require professional installation due to its weight and size, and Panasonic will also offer its first three-year in-home limited warranty*.

The 103-inch Plasma monitor joins Panasonic's line of industry-leading VIERA Plasma TV's, including the 37-inch, 42-inch, 50-inch, 58-inch and the recently announced 65-inch. All owners of Panasonic VIERA Plasma TVs are covered by the Panasonic Plasma Concierge program, which provides advice and answers from trained specialists to help users maximize the HDTV experience.

Panasonic display products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use. All prices are in Canadian dollars. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at

* Limitations and exclusions apply.
/For further information: Nicole Paara / Jenn Duggan, Environics Communications
416-969-2831 / 416 969-2846 /

Contact Information

  • Nicole Paara, Environics Communications
    Primary Phone: 416-969-2831