SOURCE: Dearborn Animal Shelter

Dearborn Animal Shelter

June 17, 2009 17:30 ET

Dearborn Animal Shelter Goes Live With First-Ever "KittyKam"

Shelter Hopes to Increase Adoptions by Providing Live Web Camera

DEARBORN, MI--(Marketwire - June 17, 2009) - Ever wonder what playful felines do while no one is watching? Now you can hop online and watch adoptable cats live on the web 24/7 via the Dearborn Animal Shelter's new KittyKam in their Best Little Cat House in Town.

The June launch of the KittyKam coincides with national Adopt-a-Cat Month and provides a new avenue to increase adoptions by reaching more people. Friends For the Dearborn Animal Shelter (the Friends) are known for their high quality of animal care and innovative animal sheltering practices. They began housing multiple cats in a home-like, cage-free setting, their Cat Community Center (CCC), several years ago. The CCC provides an opportunity for the cats' true personalities to shine. These felines also tend to stay healthier and happier, which makes for a higher adoption success rate.

KittyKam viewers can be entertained by watching adoptable cats playing, eating, sleeping, and more in the CCC both day and night. Cats have a reputation of being aloof, which is not true. They are very social, outgoing creatures, who get along well with other cats and dogs. "This is a new way to showcase our adoptable cats," says Elaine Greene, executive director of the Friends For the Dearborn Animal Shelter. "Using web technology to feature pets has only been done so far with still photos or recorded video. This new web camera will give interested adopters the ability to tune in and watch the cats live in our CCC anytime they want on their computers."

The Friends hope the KittyKam will present adoption to a broader audience and that news of the KittyKam will spread through Twitter, Facebook, and other web community sites. Greene encourages anyone who is "cat curious" to have a look at the new KittyKam and help the Dearborn Animal Shelter find new adopters by forwarding the link. You can go online to see the cats in action at, then click on the Best Little Cat House in Town. Included here is not only the KittyKam, but also information about cats, adoptions, T-shirts for sale and opportunities to help.

The Dearborn Animal Shelter is operated by the Friends For the Dearborn Animal Shelter, a 501(c)(3) nonprofit. For more information about the organization, visit, or call 313-943-2697.

Remember, June is Adopt-a-Cat Month -- consider adding a fabulous feline to your family.

Contact Information