Debenhams

November 24, 2011 03:00 ET

Debenhams Beauty Gives Christmas A Tax Free Makeover

LONDON, UNITED KINGDOM--(Marketwire - Nov. 24, 2011) - Hot on the heels of the up to 40% off Christmas Spectacular sale, Debenhams is announcing that it will be saving millions of people cash this Christmas by taking the VAT off hundreds of top name skincare and fragrance lines in store, online and via the iPhone app up until Tuesday 29th November 2011.

The move means that Debenhams, which commands over 28 per cent of the premium beauty market, will be up to 20 per cent cheaper than its rivals during the vital Christmas shopping period.

Sara Stern, Director of Beauty at Debenhams said: "We want to make it as easy as possible for people this Christmas and this is another example.

"Thanks to Debenhams, you don't need to jet away to sunnier climes this winter to get the benefit of a Christmas beauty bargain.

"A treat for kickstarting your festive shopping early, our duty free cuts mean stockings from Hull to Brighton will be filled with Britain's favourite and affordable, beauty products".

Top beauty houses such as Clinique, Clarins, Elizabeth Arden, Hugo Boss, Givenchy, Benefit and Marc Jacobs, to name but a few, are all included.

Extra benefits can be gained with the Debenhams Beauty Club Reward Card. Once the card is activated online, customers will earn one point per £1 on beauty purchases under £25, and three points per £1 when spending more than £25. Every 500 points collected earn a £5 reward to spend in the Beauty Hall. Reward pounds can be used as part payment and there is no minimum spend, meaning extra money off those VAT free must haves.

The Duty Free event is part of the Debenhams promotional calendar every year.

NOTES TO EDS

* Prices taken from websites and correct at time of checking (15.11.11).

VAT FREE

Debenhams VAT Free prices available in all Debenhams UK stores, online at Debenhams.com and on the Debenhams and Debenhams Beauty Club iPhone app from 21st November, 2011 up to and including the 29th November, 2011.

The discount given for the 'Duty Free Prices' is equivalent to the standard rate of VAT.

BEAUTY CLUB CARD

The Debenhams Beauty Club Reward Card launched on Friday 24th April 2009, giving Debenhams customers exclusive offers, events, professional make-up advice and rewards scheme.

Once the card is activated online, customers can earn one point per £1 on beauty purchases under £25, and a three points per £1 when spending more than £25. For every 500 points collected, customers earn a £5 reward to spend in the Beauty Hall.

Members who reach or exceed the 500 point reward level will be alerted by email once a month.

Reward £'s can be used as part payment and there is no minimum spend.

Debenhams Beauty Club Card holders also benefit from exclusive seasonal events, bonus point offers, exclusive gifts, free samples, makeovers, expert skincare consultations and insider tips and advice.

Full terms and conditions are available online.

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