SOURCE: VeriSign, Inc.

September 12, 2007 09:00 ET

Debt Consolidation Site Uses Extended Validation SSL From VeriSign to Drive 11% Increase in Transactions and 16,000% ROI

VeriSign Helps Create Trusted Online Resource for Consumers Mired in Growing Credit Crises

MOUNTAIN VIEW, CA--(Marketwire - September 12, 2007) - At a time when millions of consumers face unprecedented credit crises, is enabling them to sort out options for solving problems with credit card debt, home mortgages, student loans, and tax debt.

Borrowers looking for some peace of mind have another reason to visit Thanks to advanced security technology from VeriSign, Inc. (NASDAQ: VRSN), the leading provider of digital infrastructure for the networked world, the site's visitors can be assured that their sensitive personal data is protected from online identity thieves. Now visitors to, which connects consumers with companies that can help them better manage, reduce and eliminate debt, can get immediate confirmation that they've reached a legitimate Web page, and not an impostor site created by e-criminals to steal Social Security Numbers, bank account details, and other personal data. Read the case study at

"We were looking to instantly show our site visitors that when they are entering information, the data is going straight to and not to an imposter," said John Turner, president of "We saw other company brand names deteriorating due to consumer misdirection. Our main goal was to allow our site visitors to trust that we were handling their information securely, and in turn that would maintain our own brand integrity." deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates earlier this year. Using VeriSign's EV SSL Certificates, can provide site visitors with instantly recognizable confirmation that they are providing financial information to -- and no one else.

Working with VeriSign to provide a trusted site for credit-strapped consumers has paid bottom-line dividends for Since deploying VeriSign's EV SSL Certificates, has seen an 11 percent jump in the number of completed financial forms among consumers using Internet Explorer 7 browsers.

"We had no idea what a positive effect embracing EV certificates would immediately have on the finances of our company," added Turner. "We're seeing a return of over 16,000 percent on the money we spent for our VeriSign EV certificate. In other words, for every dollar spent we're getting $162 back. Over the course of two years it will generate an additional five percent of revenue, which is outstanding."

When a Web site uses an EV SSL Certificate to identify itself, some browsers display easily understood visual cues to provide tangible assurance of a site's authenticity: the address bar turns green, a lock icon appears next to the address, and a new field displays to the right of the URL in the browser. This field contains the name of the organization that owns the site, as well as the security provider that issued the certificate, such as VeriSign.

As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 1,300 Internet domains, representing more than 75 percent of the entire EV SSL Certificate market worldwide. In fact, 93 percent of the Fortune 500 -- and the world's 40 largest banks -- rely on some form of VeriSign SSL Certificate authentication.


DebtHelp, Inc., a Columbus, OH-based company, helps consumers find solutions for all types of debt at no cost to its visitors. Consumers connect directly to service providers or mortgage lenders in its network for assistance with debt consolidation, student loan consolidation, tax debt relief, and more. Additional news and information about the company is available at

About VeriSign

VeriSign, Inc. (NASDAQ: VRSN) operates digital infrastructure services that enable and protect billions of interactions every day across the world's voice, video and data networks. Additional news and information about the company is available at

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign's Extended Validation Secure Sockets Layer Certificates the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.