SOURCE: Localeze


April 28, 2009 09:10 ET

Debut of Localeze Confidence Score Helps Local Search Engines Redefine Relevant Search Results

New Confidence Score, Largest Collection of Business-Verified and Keyword Enhanced Local Business Content and Geospatial Optimization, Provide Local Search Engines Unprecedented Control Over Data Quality and Relevance

VIENNA, VA--(Marketwire - April 28, 2009) - As the sources of content proliferate and local search engines are challenged to produce valid and complete business listings, Localeze today unveiled its latest feature of the Enhanced Business Registry -- the Localeze Confidence Score. The Confidence Score is the latest proprietary feature from Localeze, which helps local search engines redefine relevant search results.

The Localeze Confidence Score assesses local business names, phone numbers and addresses' validity, which local search engines can then apply to their distinct search algorithms. The Confidence Score allows search engines to consider a business' score when delivering local business listings to consumers. In addition, local businesses can insure that their score is as high as possible by proactively validating and updating their content periodically to ensure it is accurate and complete.

To arrive at a score, local business listings are driven through a comprehensive and ongoing process employing 14 individual weighted validation parameters. When combined, these elements apply an aggregate quantitative value to each listing, which represents its overall presentation-strength. This tool gives local search engines complete control over the selection and filtering of data they receive through the powerful Localeze Enhanced Business Registry.

"As ready-to-buy consumers demand up-to-date and accurate local business content, the confidence score allows search engines to give consumers better answers to local search questions, and gives local businesses control over and visibility into how the completeness of business listing content impacts their local search findability," said Jeff Beard, president and general manager for Localeze. "Localeze's proprietary processes and solutions give local search engines a higher degree of confidence that the results they are delivering are relevant, with the ability to choose the content to present and remove old, irrelevant content."

The Localeze Confidence Score is available exclusively through the company's Enhanced Business Registry, a dynamic, high capacity central repository for all Localeze business listing data including Localeze Gold Sourced content -- the largest collection of content verified by local businesses themselves. The Enhanced Business Registry features deliver maximum listing quality and depth to local search engines, and as a result, to motivated local consumers.

About Localeze

Localeze is the largest online content manager serving businesses, local search engine publishers and ready-to-buy consumers. At the center of the local search engine ecosystem, businesses rely on Localeze to collect, enhance, optimize and distribute rich business information online, while local search engines depend on Localeze to deliver the broadest, richest, most accurate content to their users. With a management team of local search innovators, the largest business-verified listing database and the broadest network of local search engine partners in the industry, Localeze is the trusted source for local search engine content management. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit

Contact Information

  • Media Contact:
    Jennifer MacLeid Qotb
    Young & Associates for Localeze