November 13, 2008 08:00 ET

DECA Launches Web Property "Momversation"

Top Mom Bloggers Featured in First-of-Its-Kind Internet Talk Show From DECA

SANTA MONICA, CA--(Marketwire - November 13, 2008) - DECA (, a digital entertainment company that brings together the best of Hollywood, Madison Avenue, and Silicon Valley, today announced its newest web property -- Momversation ( This groundbreaking Internet show and site brings many of the web's most popular mom bloggers to video for the first time, as they share their opinions on issues that women care about.

DECA, which lists many top online entertainment properties on its roster, has gathered an impressive group of the most influential and well known moms to host the Momversation panel:

-- Heather Armstrong, Dooce

-- Alice Bradley, Finslippy

-- Daphne Brogdon, Cool Mom

-- Asha Dornfest, Parent Hacks

-- Nataly Kogan, Work It, Mom!

-- Maggie Mason, Mighty Girl

-- Mindy Roberts, The Mommy Blog

-- Rebecca Woolf, Girl's Gone Child

Momversation posts three episodes a week, each approximately three to five minutes in length. Every episode features four of the panelists discussing a new topic. Conversation topics include everything from disagreeing with family over politics, to the importance of online friends versus real friends, bribing your kids with food, and how to handle disagreements with your partner over parenting styles. The first episode can be viewed here:

Where to Watch and How to Take Part:

-- Each episode appears on, an engaging community site that lets other moms join the discussion through forums and commenting

-- With Yahoo! as the distribution partner, viewers can also check out the show on the Yahoo! Shine network (

-- Fans can sign up for the weekly Momversation newsletter

-- Follow Momversation on Twitter

-- And become a fan on Facebook

Here's what some of the featured mom bloggers have to say about Momversation:

-- "Dooce® readers know that I'm very candid in my writing and I welcome the opportunity to have a video conversation with other moms on Momversation. Sometimes the topics are funny and lighthearted and other discussions are more serious and emotional. Nothing's off the table." -- Heather Armstrong, creator of

-- "I'm intrigued by this project because I've never seen it before. It's a new facet to the blogosphere, adding more interactivity to the community while providing entertainment. I love having an actual conversation with other mom-bloggers that I have read or heard about online, and I want those watching to feel that they are in on the conversation, too. We are all ladies trying to find good natural light and a decent angle in order to express ourselves." -- Daphne Brogdon of

"DECA is focused on creating compelling online entertainment properties, and we think we've created something special with Momversation. Moms make up a very engaged, connected and opinionated audience. We look forward to growing Momversation into a premier entertainment brand for moms," said Michael Wayne, CEO of DECA.

Viewers can watch Momversation three times a week to join the web's most outspoken mom bloggers in smart and entertaining video conversations and are invited to share their thoughts and suggest future topics at

About DECA

DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, CA, the company is backed by Mayfield, General Catalyst, and Atomico. More information can be found at

Contact Information

  • Media Contact:
    Tomica Divic
    SutherlandGold Group for DECA
    Email Contact


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