SOURCE: Decas Cranberry Products, Inc.

Decas Cranberry Products, Inc.

November 28, 2012 08:00 ET

Decas Cranberry Launches Funny Face Dried Cranberries in Single-Serve Packages

Top Mid-West Grocer Meijer First to Sell the Low Sugar, No Fat, Kids .75 oz Snack

CARVER, MA--(Marketwire - Nov 28, 2012) - Decas Cranberry Company, the second largest cranberry company in the world, today announced the distribution of a single-serve package of its low sugar, no fat, kids snack line, Funny Face Dried Cranberries. Available today at Meijer -- a Grand Rapids, Mich.-based retailer that operates 199 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky -- the Funny Face single-serve packages are available in four flavors: Rootin' Tootin' Raspberry, Freckle Face Strawberry, Choo Choo Cherry and Goofy Grape.

With a 75-year history in the cranberry industry, sales in more than 25 countries and seven warehouse locations throughout the U.S., Decas is a trusted resource for retailers and food companies. Launched earlier this year to an overwhelmingly positive response, the Decas Funny Face Dried Cranberries are now available in select retail chains in Illinois, Utah, Idaho, Michigan, Ohio, Indiana, Kentucky, Wisconsin, Northern California and New England -- and online via Amazon.com as well.

According to a recent FONA International study on Childhood Nutrition, despite the growing concerns around childhood obesity, "the number of low fat and low sugar products being launched for children is relatively low with only four percent of food products claiming low/no/reduced sugar and eight percent with a low/no/reduced fat claim."

"We saw too many snacks targeting children with fun cartoon characters or experiences, while providing little to no nutritional value -- and our aim was to create the kind of product that could satisfy the needs of today's health-conscience parent and family without sacrificing the fun or taste," said Decas CEO Chuck Dillon. "The Funny Face line of snacks is nutritionally conscious and delicious, and supported by a fun group of fruit characters that come to life on the packages and in our online channels."

"Hoping to make healthy options even easier for today's family, producing a single-serve option for Funny Face seemed the next logical step and we're thrilled that they're now available at Meijer," said CMO Matt Devine.

About Decas Cranberry Products:
Decas Cranberry Products, Inc. is a family owned company that has been a leader in every aspect of growing, processing and harvesting cranberries for over 75 years. With a commitment to quality, community and sustainability, Decas has earned a reputation for excellence in both their local community and among their clients. Decas currently boasts sales in over 25 countries and maintains seven processing plants in the United States. By supporting their efforts with superior customer service, Decas has become the "go to" resource for retailers, food and supplement companies. Decas launched the Funny Face line of Dried Cranberry Snacks summer of 2012. For more information, visit: http://www.decascranberry.com

Connect with Funny Face:
Website: www.funnyfacecranberries.com
Facebook: facebook.com/funnyfacecranberries
Twitter: twitter.com/funnyfacecran
Pinterest: pinterest.com/funnyfacecran

Contact Information

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    Alyssa Prettyman
    Scratch Marketing + Media
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