SOURCE: Coremetrics


December 16, 2009 09:03 ET

December 2009 Online Sales Exceed 2008 Levels, Reports Coremetrics

Retail Sales Increase Six Percent Year-Over-Year

SAN MATEO, CA--(Marketwire - December 16, 2009) - As the Christmas holiday approaches, the U.S. online retail sector showed strong sales results from Dec. 1 - Dec. 14, 2009 compared to the same period last year according to Coremetrics, the leader in marketing optimization.

The company's analysis revealed the following trends:

    ?Online retail sales from Dec. 1 - Dec. 14, 2009 were up 6.0 percent
    compared to Dec. 1 - Dec. 14, 2008 (year-over-year).

However, when compared to Cyber Monday this year (Nov. 30, 2009), the analysis revealed the following trends:

    ?Average Order Value (AOV) was down 6.7 percent from its Cyber Monday
    ?The average number of items per order showed modest gains, with an
    increase of 2.0 percent. This number, combined with the drop in AOV
    indicates that shoppers remain extremely value conscious, willing to
    purchase more items, but not spend more money per order.
    ?Unsurprisingly, the number of new consumers shopping online was down
    nearly 8 percent from its Cyber Monday surge.

"December online retail sales have been strong, anchored by good momentum on Cyber Monday, which delivered the strongest online sales results of the year so far," said John Squire, chief strategy officer, Coremetrics. "However, sales seem to have peaked on Cyber Monday, largely due to the aggressive and extremely attractive promotions and special offers that many retailers offered early in the season. Consumers seem to have done the bulk of their shopping earlier than in past seasons and we anticipate that sales will stay largely flat through the rest of December as shoppers focus on last-minute gifts and not on big-ticket items."


These findings are based on data from Coremetrics Benchmark™, the industry's only peer-level benchmarking solution that measures online marketing results, including commerce data, against those of the competition. More than 500 leading U.S. retailers, contribute their analytics data to Benchmark. All data is aggregated and anonymized. Abercrombie & Fitch, Bath & Body Works, Bloomingdale's, Coldwater Creek, L'Occitane en Provence, Macy's, Nordstrom, Office Depot, PETCO and Williams-Sonoma are just a few of the participating companies.

Coremetrics recently enhanced Benchmark to include near-real-time data and added advanced functionality, such as sales trends by comparison period, conversion rates from Pay per Click (PPC) campaigns, and website traffic by browser type. Over the last year, Coremetrics has nearly doubled the number of companies participating in Benchmark.

Coremetrics Benchmark comes standard with Coremetrics Analytics for no additional cost.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,000 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit or call 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit

Contact Information

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