April 19, 2012 12:00 ET™ Launches Got Your Back™ Price Guarantee Program Unlike Any Other

Shopping Service Stands Behind Price Predictions on New Daily Deals With Cold Hard Cash -- Should Price Fall Within Two Weeks of Purchase, Decide Pays Buyers the Difference

SEATTLE, WA--(Marketwire - Apr 19, 2012) -, the only shopping service that predicts when to buy products with no regrets, today unveiled an innovative new price guarantee unlike any other. Decide's Got Your Back program stands behind the company's proprietary predictive pricing algorithms, committing to shoppers that if they purchase an eligible product designated a "Buy" and the price drops within two weeks, the company will automatically issue a payment for the full amount of the price drop.

Got Your Back is a first-of-its-kind program in commerce because Decide is a shopping resource, not a retailer that processes the original transaction. There is no other known service or company that stands behind the transactions and prices offered through other companies.

"Got Your Back reflects our confidence in our price predictions. We want to show our users this isn't just lip service -- we're actually willing to put our money behind our data-driven recommendations," said Mike Fridgen, president and CEO of Decide, Inc. "Consumers make hundreds of purchasing decisions each year and Decide is committed to helping them be smarter about when to buy and how much to pay."

How Got Your Back Works

  • Decide analyzes billions of product prices each day to select 10 daily Got Your Back Deals that are truly great buys, based on record-low pricing and the company's high confidence that the price will not change in the short term.
  • To purchase the deal, a user simply clicks the "Buy Now" button next to the price on the webpage featuring the daily deals to access the independent retailer with the lowest price.
  • Once purchased, the buyer simply provides a copy of the purchase receipt to Decide, then the company will proactively track price movements of that product across the thousands of retailers participating in its marketplace, including®, Best Buy® and Walmart®.
  • If Decide's prediction proves wrong and the price drops on the Got Your Back-covered product at any participating retailer -- not just the product seller -- within two weeks, Decide will automatically alert the buyer and pay them the amount of the price drop, up to $200.
  • As proof of purchase, buyers need only submit a photo of themselves with the product, then Decide will process payment via PayPal® or a check.
  • The Got Your Back daily deals will be available for up to 24 hours, or until the number of allocated "buys" for each guaranteed deal is reached.

Sample Got Your Back Deals

Got Your Back deals can be found daily at Inaugural deals valid up until 11:59 p.m. PDT April 19, include:

Got Your Back Deal Category Current
Prediction Confidence
HP 14.0-Inch Screen Laptop Laptops $500 23% 77%
Panasonic Lumix Compact System Camera (Body Only) Cameras $549 22% 90%
Jack LaLanne's Power Juicer Express Juicers $80 27% 92%
LG 55-Inch Cinema 3D LED-LCD HDTV w/ Smart TV & 6 Pairs of 3D Glasses TVs $1,199 37% 83%
Optoma PK201 Pico Pocket Projectors $181 40% 89%
Haier 1.7-Cubic Foot Refrigerator / Freezer Refrigerators $80 20% 91%
Sony 9.4-inch Tablet with 16GB Memory and Wi-Fi Tablets $350 30% 90%
HP Officejet Pro 8100 ePrinter Printers $65 60% 91%
Mass Effect 3 Xbox 360 Game Xbox 360 Games $40 33% 79%
Cuisinart 2-Quart Wooden Ice Cream Maker Ice Cream Makers $60 40% 93%

* Information is accurate as of 4/18/12 and subject to change.

Decide launched its price prediction and shopping engine in June 2011, becoming the first resource to advise shoppers whether they should BUY or WAIT on a purchase. The company started with products in just a handful of consumer electronics categories and has rapidly added dozens of popular gadgets and consumer electronic products. In March, the company expanded into household appliances, including refrigerators, dishwashers, coffee makers and more, as the first of what is expected to be many new home-related categories.

In less than a year, Decide has served up more than seven million BUY or WAIT recommendations that have helped people uncover an average savings of $87 per product, which translates into a potential $72 million in savings to date.

For more details on Got Your Back, visit and Got Your Back are trademarks of Decide, Inc. is a registered trademark of, Inc.
Best Buy is a registered trademark of Best Buy Co., Inc.
Walmart is a registered trademark of Wal-Mart Stores, Inc.

About Decide's technology:
Decide is the only shopping service that predicts when to buy with no regrets. Both and the Decide Apps (for iPhone® and iPod touch®; for Android) utilize 210 terabytes of proprietary data and predictive algorithms based on over 18 billion price movements to tell shoppers when to buy with confidence, or wait for a price drop or newer model to be released.

Since launch in June 2011, Decide's price predictions have been 77 percent accurate and have helped uncover an average savings of $87 per product.

About Decide
Decide was co-founded by Internet search pioneer Oren Etzioni, founder of Farecast and the Netbot, the web's first comparison-shopping engine. The Seattle-based company has raised $8.5M in venture capital from Madrona Venture Group, Maveron and angel investors.

To follow Decide, visit the company's website (, blog, Facebook and Twitter.