Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

February 21, 2007 08:00 ET

Decima and CAA form Partnership

OTTAWA, ONTARIO--(CCNMatthews - Feb. 21, 2007) - Decima Research and CAA have formed an innovative partnership which will provide CAA and its members with valuable research tools, insights and will further expand Decima's leading-edge position in on-line research. Under the terms of this exclusive agreement:

- Decima invites CAA members to join the company's online survey research panel, known as EVox. Decima's panel currently includes some 140,000 active members, and the company's intention is to more than double the size of this panel in the coming months.

- CAA members who join Decima's online panel have the opportunity to express their opinions on a wide variety of subjects and to earn rewards and incentives for doing so.

"With over 5 million members, cutting across all walks of life, CAA is a terrific partner for Decima," said Decima CEO Bruce Anderson. "Last year Decima's online revenues exceeded $3.4 Million, and we completed hundreds of thousands of online surveys. Going forward, we expect continued rapid growth in this segment of our business, based on our ability to provide fast, accurate and reasonably priced insights into well profiled segments of the Canadian population. Our partnership with CAA is a huge step forward."

According to CAA's Lucy Imperiale, Director of National Programs "We believe this partnership will be good for our members, and good for our participating Clubs. CAA and Decima have worked together for many years, with positive results. We are pleased to see our working relationship with Decima develop into a partnership; Decima has always provided CAA with quality research. Having more access to the company's research services will enable us to be more responsive to our members and better equip us to meet their needs."

Decima Research is Canada's fastest-growing public opinion and marketing research company, offering research-based advice to clients in the public, private and non-profit sectors, as well as large-scale telephone, online and qualitative data collection capabilities. The company has a full time staff of 130, with offices in Montreal, Ottawa, Toronto, Vancouver and Chicago, and operates large scale call centres and focus group faciltiies in several locations. For two years in a row, Decima has been named one of Canada's 50 Best Managed Companies, by Deloitte, CIBC and the National Post. Please visit us on the web at: www.decima.com

CAA is a federation of 9 automobile clubs serving 5 million members through 148 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the world. Over 300 merchants across Canada, including, hotel chains, attractions, restaurants and retail locations participate in the Show Your Card & Save® program by offering unique savings opportunities to CAA members. For more information please visit www.caa.ca

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