SOURCE: Decker Communications

Decker Communications

December 14, 2010 09:00 ET

Decker Communications Names the Top 10 Best and Worst Communicators of 2010

SAN FRANCISCO, CA--(Marketwire - December 14, 2010) - Decker Communications Inc., the expert in consulting and training businesses in communications, announced today its 15th annual Top 10 Best and Worst Communicators of 2010. The list highlights politicians, athletes, actors, and current and former CEOs. Over the past thirty years, Decker Communications has trained thousands of professionals to become effective communicators, including executives from Charles Schwab, Clorox, HP, Microsoft, and Novartis.

"The Top 10 provides great lessons for all of us. Communications helped make or break these individuals, and there's a lot we can take away from their triumphs and missteps and apply them to our own lives," said Ben Decker, president of Decker Communications. "The fact that the winners and losers range across sports and entertainment to business and politics shows how critical communication is in every situation."

Top 10 Best Communicators of 2010
The best communicators create a compelling message and deliver it in a way that connects with their audience and moves them to action. The Decker Top 10 Best Communicators are excellent examples of passion, polish and purpose, thereby highlighting the real power of effective communications.

The best of the best is Chilean President, Sebastián Piñera. He well deserves the top honor for excellence above and below the surface. The rescue of the Chile miners was a miracle -- and the communications orchestrated by President Sebastián Piñera amplified the miracle to the world. He spoke brilliantly to the mass media, showing emotion, purpose, hope, and brevity. Piñera was there for the full thirty-five hours of rescue. As the last miner was rescued, the joy on his face was priceless. He orchestrated the communications from start to finish, including excellent worldwide coverage of the day and a half of rescue. Piñera was the clear choice as number one Best Communicator of 2010.

Top 10 Worst Communicators of 2010
The worst communicators are just the opposite. Messages are unfocused, untruthful, and uninspiring, while the delivery of the message is defensive, arrogant, and unbelievable.

This year's list begins with Tony Hayward, former CEO of BP. "I want my life back," said Hayward as a complaint for his extra stress as BP CEO during the Gulf Oil spill. People had lost their lives and millions more were terribly affected by BP incompetence. Even in a sponsored BP TV Ad, Hayward is not believable. He exemplified appalling personal communications every step of the way. Even after he lost his job, Hayward continues to whine, and is now the poster child for how NOT to handle a media disaster -- both in choice of words and behavior, making him the obvious number one choice for Worst Communicator of 2010.

As for the rest:

  • Did Obama make the list? Which one?
  • Why is Buster Posey on the list and where does he fit?
  • The Tea Party made a splash, but did they communicate effectively?
  • Who best used communications in crisis to get the job done?
  • Who are the three twenty-somethings on the Best List and what makes them communicate well beyond their years?
  • Which Hollywood celebrity made the Worst list for the second time, yet is still big in the box office?

For the remaining Top 10 Best and Worst Communicators of 2010 and their accompanying details visit the Decker Blog.

About Decker Communications
Decker Communications consults and trains businesses in communications both in what they say and how they say it. Decker programs are transformational, creating focus, confidence and effectiveness in every day communication. Over the past 30 years, Decker has continued to evolve and enhance its signature programs to help individuals create for their listeners the most effective communications experience possible. For more information about Decker Communications, please visit www.decker.com.

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