SOURCE: AutoSoft International

AutoSoft International

April 15, 2009 14:18 ET

Declined Services Feature Added to AutoSoft Traffic COP CRM Helps Turn 'Lost' Opportunities Into Cash Through Accountability

WEST MIDDLESEX, PA--(Marketwire - April 15, 2009) - Every day, in every dealership, despite service advisors' best attempts, vehicle owners decline one or more recommended services. Capturing even a few of these seemingly lost opportunities can bolster service sales dramatically.

Training your service advisors to better handle declined service objections at the time of presentation can certainly result in many of these declines being switched to sales right then. Those customers who cannot be switched can still present opportunities when pursued later.

Often, however, declined services opportunities simply get lost in the shuffle and not followed up, a costly loss for any dealership, especially today.

New technology, fortunately, makes it easy for service departments to capture declined services opportunities from repair order information residing in the dealer management system (DMS) and then integrate that data through a customer relationship management (CRM) system that enforces declined services re-contact.

Traffic COP, the new CRM from AutoSoft International, now incorporates a new Declined Service tool to help the service department track and pursue this lost business. Traffic COP pulls flagged Declined Services opportunities from the AutoSoft DMS. By printing a Declined Services report from Traffic COP, the service manager has a list of declined services opportunities at his or her fingertips. Customers then can be re-contacted by phone or email with a simple yet carefully crafted message or incentive offer to entice their return to the dealership to have that declined service completed.

AutoSoft Traffic COP gives service managers complete and deep transparency into every service opportunity -- customer by customer, service need by service need, follow up by follow up, day by day -- so advisors are held accountable for pursing declined services opportunities and converting lost business into profits.

About AutoSoft International

AutoSoft is a provider of PC-based DMS accounting, payroll, desking, service, parts, body shop and F&I business software. The third-largest DMS provider, AutoSoft has served the DMS needs of auto retailers for more than 20 years. For more information, visit www.autosoft-asi.com

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