SOURCE: Datalliance


January 11, 2011 14:15 ET

Dee Zee, Inc. Selects Datalliance VMI for Vendor Managed Inventory Program

CINCINNATI, OH--(Marketwire - January 11, 2011) - Datalliance announced today that Dee Zee, Inc. has selected the Datalliance VMI service as the foundation technology for their Vendor Managed Inventory program. Dee Zee is the first supplier in the SEMA (Specialty Equipment Market Association) industry space to deliver a VMI service for their distributors. SEMA is the authoritative source for technology trends research, data, and market growth information for the $27.9 billion specialty auto/truck parts industry. Dee Zee expects VMI to help them deliver additional value to their customers, improve supply chain efficiency, support aggressive new product sales goals, and secure their position as a category leader.

Jason Mrachina, VP Sales & Marketing, stated, "Working closely with Midwest Wheel, one of our key distributors, we learned firsthand how VMI can drive sales, service and profitability for our customers. As a company, Dee Zee is focused on innovation, so we knew for some time that VMI was something that we needed and wanted to pursue. We did our research to identify a capable and reliable service provider that had both experience and success in our type of industry. We found that provider in Datalliance as they are clearly the leading VMI service provider for our industry and for other closely related industries. We are very pleased to be the first supplier in the SEMA industry space to offer this benefit to our key customers."

Max Buchanan, Auto/Truck Industry Director, Datalliance, added: "Datalliance is excited to be introducing our proven VMI service to the SEMA space through Dee Zee. We are happy with the positive distributer response and look forward to helping Dee Zee and their customers enjoy the business benefits that VMI has to offer. The SEMA industry segment is built around innovation, and we applaud Dee Zee for embracing the opportunity to take customer collaboration to the next level." 

About Dee Zee, Inc.
Dee Zee, Inc, based in Des Moines, Iowa, is celebrating over 30 years as a leading supplier of aftermarket truck accessories. The company's initial products were extruded aluminum running board applications. Dee Zee has expanded their product lines to include over 2000 total part numbers to accommodate trucks, SUV's and heavy industrial trucks from front to rear. For more information visit

About Datalliance
Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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  • Contact:
    Brian Lindner