SOURCE: Deep Focus

Deep Focus

August 19, 2013 11:58 ET

Deep Focus Adds to Senior Leadership Team

Former LBi US CEO Frank Pedersen Joins as Managing Director

NEW YORK, NY--(Marketwired - Aug 19, 2013) - Frank Pedersen has been named Managing Director of Deep Focus, the digital agency for the social age. The appointment is effective immediately, Deep Focus CEO Ian Schafer announced today.

Since leaving LBi in January 2012 Frank has acted as an independent executive advisor and trusted partner to global brands such as Orange, technology start- ups, non-profit organizations and marketing agencies including Saints New York, helping them to identify growth opportunities and capitalize on the emergence of new digital marketing platforms.

Deep Focus CEO Ian Schafer noted, "As Deep Focus continues to grow responsibly, we are bolstering our leadership ranks with some great talent. A true leader, Frank has a tremendous track record of building clients' businesses and high performing agency teams that deliver innovative and award-winning work."

Pedersen's appointment follows Deep Focus' recruitment of other senior talent this year including Creative Director Ron Lent from BBDO.

At Deep Focus, Schafer said, Pedersen will be charged with the day-to-day operations of the agency, and execution of the agency's growth strategy as it continues to deliver award-winning integrated digital work for several of the world's leading brands.

At LBi, Pedersen was CEO of the global marketing and technology agency's US operations. In this role, he was responsible for the agency's US launch and growth strategy, the successful acquisition of social media agency Mr Youth, and expansion of the agency's digital full-service offering to include CRM, analytics and media planning.

Pedersen joined LBi IconNicholson in 2009 as Chief Operating Officer and led the agency's integration with Special Ops Media and Syrup to form LBi.

Prior to LBi, Pedersen served as Client Partner at AKQA in London, leading the agency's global retail practice and spearheading strategic and operational initiatives. He has held both executive and business development positions and led award winning work for Sky,, Barclays, Macy's and Americans Elect which took home two Clio awards and the coveted People's Choice Award at SXSW last year.

He serves as an advisor to the boards of Sharewave and SalonPulse and also as an advisor to the CEO of NPower, a national non-profit that brings IT services to non-profits and training to young adults.

Pedersen noted, "I'm thrilled to be a part of Deep Focus. The agency has an enviable reputation that I've followed for quite some time, and is very well positioned for the future of advertising and marketing. Additionally, the agency is on a terrific growth trajectory, which makes this a particularly exciting time to come on board."

About Deep Focus

Deep Focus ( is the digital agency for the social age, and is a trusted partner of some of the world's most progressive brands. Founded in 2002, the award-winning agency has over 70 employees and is headquartered in New York City. Deep Focus is part of Engine USA and was Digiday's Agency of the Year in 2010 and 2012. For more information on Deep Focus, please follow us on Twitter ( and Facebook (

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